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2012-05-22

Cocoberry set to explore the new look

India’s largest and first Frozen yogurt retail major Cocoberry is riding on an expansion wave. The company is all set to open 25 newly designed outlets in Delhi/NCR and Mumbai in the first quarter of FY 2012-13.

India’s largest and first Frozen yogurt retail major Cocoberry is riding on an expansion wave. The company is all set to open 25 newly designed outlets in Delhi/NCR and Mumbai in the first quarter of FY 2012-13. The chain plans to open 130 new outlets by end of this year. Cocoberry outlets are designed featuring a contemporary style interior with a touch of natural and classic colors. The existing outlets will also undergo a renovation. Cocoberry currently has 43 outlets across nine cities in India.

Mr. G.S. Bhalla, Founder & CEO, Cocoberry stated, “I am very confident about the Indian market. Due to growing demand from customers, we have laid out a concrete plan, which will expand Cocoberry’s footprint across India to 30+ cities in the next 24 months. With the market for probiotics and functional foods growing in India, Cocoberry’s authentic natural non fat probiotic yogurt is well poised to further capture the minds and hearts of Indian’s across the country”.

A good indication of Cocoberry’s continued success is its huge 1.2 million fan base in the, which now the largest of any yogurt brand not only in India but in the world including majors like Nestle, Danone , Yoplait etc. It is also now the “top 20 Retail Food” and “Top 100 FMCG” Facebook fanbases in the world. Cocoberry is well poised to capture international markets in the future.

Cocoberry has received numerous awards and accolades, most recently the “Most Admired Food Service Retailer-2012” by the “Coca Cola Golden Spoon awards” and the 2012 award for “Marketing Excellence” by Zee Business.

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