Welcome Guest

Home Interviews Think Tanks  Technology  Printing Profits

Printing Profits

Being the leader in the imaging and printing space for past 25 years, HP India has been committed in its endeavor to partner with growing businesses, and help them understand the advantages associated HP’s innovative products. Mr. Samir Shah, Director – L

Tags: Mr. Samir Shah, Director, HP India

BY Bhuvnesh Talwar | October 30, 2009 | COMMENTS ( 0 ) |

Printing Profits
Mr. Samir Shah Director, HP India.

Being the leader in the imaging and printing space for past 25 years, HP India has been committed in its endeavor to partner with growing businesses, and help them understand the advantages associated HP’s innovative products. Mr. Samir Shah, Director – LaserJet and Enterprise Solutions, Imaging & Printing Group, HP India, tells us what is the driving force behind the SME sector and what have they been doing.

Bhuvnesh Talwar (BT): What is your definition of Small and Medium Businesses?


Samir Shah (SS): Small and medium enterprises are companies whose headcount or turnover falls below certain limits. At HP, we believe that an SME organization is a company that thinks big through its innovative offerings, and has the zest to grow in today’s competitive business environment through adoption of new technology practices and solutions.


In India, the SME sector accounts for about 39% of the manufacturing output and around 33% of the total export of the country.  According to the Ministry of MSME (Micro, Small and Medium Enterprises), this sector employs an estimated 31 million persons spread over 12.8 million enterprises. From HP’s perspective, this means a largely untapped market that holds strong potential for the adoption of a customized printing and imaging environment.


BT: What makes the Indian SME space interesting to you?


SS: The SME sector in India is currently focusing on cutting costs, and making every rupee spent count. In this context, HP’s Imaging and Printing Group (IPG) sees a huge opportunity in the SME segment in the country. The company is focusing on addressing the budgetary pressures being faced by SMEs through its comprehensive suite of printing solutions and programs, with colour adoption (Colour Matters) in offices being the latest initiative that we are undertaking.


One of the major concerns of the SMEs today is to help businesses obtain more value from their IT investments in this challenging economic climate. HP is already enabling Indian SMEs to drive down printing costs and to reduce energy use, while helping them leverage print management tools to further reduce costs, and renew their printer fleet. In this sense, we see immense potential for ourselves in the SME segment in the country.


BT: What are the different technology solutions and products offered by you for SMEs? Please mention their features as well.


SS: HP offers the widest range of LaserJet printing solutions to its SME customers. Some of the key features that make HP colour LaserJet solutions a must-have in the office imaging and printing environment are:


  • HP Instant-On technology – This technology uses cutting-edge fuser technology to produce the first page faster when a printer is coming out of Power Save mode so the print job is done sooner.
  • Colour Access Control – Enables IT teams to manage colour resources with ease by deciding who needs to print in colour and restricting colour printing to only those users, even on a shared printer.
  • Duplex Printing – Two-sided printing allows users to print on both sides of the page, cutting paper use by up to 50%.
  • HP Web JetAdmin – A simple print and imaging peripheral management software tool.
  • HP Universal Print Driver – This is a single driver that gives users instant access to a range of HP print devices--in the office or on the road--without downloading separate drivers.


To promote colour, HP also provides its customers with the In House Marketing Kit software, a suite of tools that can help SMEs produce professional-quality marketing material by using their HP Color LaserJet printers.


BT: In what ways do you manage to generate affordable quality products for the SMEs?


SS: As the number one technology company in the LaserJet printing solutions segment, HP offers the broadest portfolio of products, services and solutions to its customers across business sizes. Depending on the imaging and printing needs of a given organization we help them choose the best product for their requirement, HP has imaging and printing solutions ranging from low-end mono, single function printers, to high end colour multifunctional printing solutions.


BT: Do you find Indian SMEs adopting technology aggressively? What are the main deterrents for them?


SS: Most of the companies in the SME space have not realized the value that colour and in-house printing can add to their business. As the leader in the imaging and printing space, it is our endeavor to partner with growing businesses, and help them understand the advantages associated with the above. HP’s printing solutions enable SME decision makers to take control of their in-house printing environment, while giving them the competitive edge in a cluttered market through smart use of colour. This leads to cost saving and efficiency within the organization.


Please add your comment

Not readable? Change text.

Enter the characters as seen on the image (case insensitive)
  Notify me of followup comments via e-mail   Subscribe for daily newsletter

Related Interviews

Mobile market in India to reach $37 billion in 2017: Prateek Pashine, Tata Teleservices

Prateek Pashine, Head - Enterprise Business, Tata Teleservices

With technology becoming the pulse of modern day and SME sector emerging as the key growth catalyst, there is a rise in demand for...

We are critically targeting SME sector: Peter Chang, MD, ASUS India

Peter Chang, Regional Head, South Asia & MD, ASUS India

ASUS India is currently focusing on fulfilling the requirements of SMEs in India. In an exclusive interview, Peter Chang, Regional...

Mobile commerce a big opportunity for online brands: Latif Nathani, MD, eBay India

Latif Nathani, MD, eBay India

Latif Nathani, Managing Director, eBay India, in an exclusive interview with Entrepreneur, talks about how eBay serves as a great...

SMEs should embrace digital platform for growth: Jeff Bezos, Founder & CEO, Amazon.com

Jeff Bezos, Founder & CEO, Amazon.com

With more than $1-billion sale in just one year of operations, Amazon India surpassed the boss, Jeff Bezos’s expectations. Now with...

'Invested over $330M in Indian start-ups so far'

Pradeep Tagare, Investment Director, Intel Capital

In an interaction with Entrepreneur India, Pradeep Tagare, Investment Director, Intel Capital shares insights about its incubation model...

Improving SMEs Operational Efficiency

Rajeev Mehta, Head-SME Delhi, Vodafone India

Today the requirements of SME are no more different from that of large enterprises. Even small businesses have to face the similar...

"We are Targeting Large, Mid-Level and Small Businesses in India"

Hitesh Shah, Director, Commercial Relationship, BlackBerry, India

In an interaction with Entrepreneurindia.com, Hitesh Shah, Director, Commercial Relationship, BlackBerry, India, talks about how...

Touring for SMEs

Bhaskar Mandal, Sector Cluster Lead, Industry Sector, Siemens South Asia

Tell us about the currently on-going ‘Productivity tour’. The Siemens ‘Productivity Tour’ is a nation-wide...

Technology at its Best

Patrick Mathias, Vice- President, Sales-West, Cisco India & SAARC

  Technology enablers are increasingly realizing the potential of the huge SMB market. At the same time, they are challenged by...

Software solutions for SMBs

Thomas Abraham, MD, Sage India

Shambhavi Anand (SA): What are the business benefits of an ERP solution for a small and medium business? Thomas Abraham (TA): SMEs...

Strengthening SMEs

Rajeev Mittal, Group Director, SME Group, Microsoft India’s

With an enviable experience of 20 years in the software industry, Rajeev Mittal is a name to reckon with. In his current position as...

Empowering Business

Mr. Ramesh Narasimhan, Director, General Business, IBM India/South Asia.

Since its inception in 1992, IBM India has focused on building integrated, multi-product, IT solutions to help SMBs innovate in the...

IT is not an added cost, it is a business tool

Ramachandra Murty Yadavilli, Marketing Head, India & ME, Wipro Infotech

Wipro Ltd, India’s second biggest and one of the world's largest IT services company has always been at the forefront in...

Success comes with technology

Venguswamy Ramaswamy, Group Head, TCS

IT solutions for SMEs are the need of the hour to keep pace with the fast evolving industrial scenario. To cater to this segment, Tata...