Welcome Guest

Home Interviews Emerging  Non Techpreneur  To build a network of 5,000 business associates: IndiaOnline

To build a network of 5,000 business associates: IndiaOnline

In an interaction with Entrepreneur India, Rahul Jalan, MD, Indiaonline.in unfolds the mystery behind creating a pool of 350 websites, which covers news and updates in multiple regional languages of every nook and corner of India.

Tags: IndiaOnline, small businesses, Entrepreneur India, franchisees

BY Aparajita Choudhury | November 25, 2014 | COMMENTS ( 0 ) |

To build a network of 5,000 business associates: IndiaOnline
Rahul Jalan MD, Indiaonline.in

IndiaOnline is an exceptional network of over 350 India centric portals. It is a conglomerate of all resources and services that one might be searching through internet, about India or its cities or states. The most unique feature of this network is that each Indian state and city has been covered under separate domains, which are identical in nature.

In an interaction with Entrepreneur India, Rahul Jalan, MD, Indiaonline.in unfolds the mystery behind creating a pool of 350 websites, which covers news and updates in multiple regional languages of every nook and corner of India.

How did you conceive the idea of creating 350 India centric portals via India online network?

India is a very vast and unique country with diverse religions, languages and tastes. Every state and city speaks a different language, but uses one common medium of communication, Internet. Realising the difficulty of presenting India, its states and cities in different vernacular languages to meet people’s requirement, it was impossible to achieve through one website. Moreover, the idea was to create a premium city portal for region of India, which focuses completely on that particular city and to which the residents can directly relate to and enjoy the services hassle free. The biggest advantage or USP of this network is inter-link between all portals.

Do you call it India specific search engine or India specific directory?

We simply call it a ‘network of 350 portals’ which covers everything about India. It is not just a search engine or a directory, but it has a lot more to offer. The network covers detailed content on every city and state of India. It covers news and updates in multiple regional languages from every nook and corner of the country. It is not an India specific search engine, but a network of city-specific search engines covering every city of India, whether small or big.

How do you mange to run the 350 websites? What is the number of workforce do you have right now?

Managing and maintaining so many websites comes with a heavy price tag and is definitely much more expensive and difficult as compared to managing one website. However, it gives us a unique and distinct identity of being the largest online network of websites in India, which is far more valuable to us. We are currently a team of 40 people which mainly consists of web developers and web designers, content editors, writers and other supporting team members. Furthermore, we have a strong team of 150+ freelance content writers spread across the country to heavily contribute in our endeavour of creating world-class content in all 350+ websites. We have already started to add new team members in our Business Development, Marketing and Support team besides looking to further strengthen our development and design teams. The company intends to further create a network of 5,000 plus business associates or franchisees across cities or towns in the country, to sell our various paid products and services.

India online network is a large network of online directory where everybody can access any information about any place. What is the imperative need of creating 350 sites?

Every city of India deserves its own website, where the residents can enjoy all the localised services through their own city site. India Online Network was conceptualised with a single vision of creating a common platform for the masses to fulfill their daily online needs and requirements, while offering some unique services to them for the first time in India.  

Though there are niche and dedicated websites available for all the verticals, how do you pull up the advertisements for your sites?

Our facebook page is a good example of how we portray ourselves. We want to showcase ourselves as a one-stop shop for all kind of information one needs about India or any of its city or state.

How does your business model works?

Though, most of the services offered on the network are free. There are currently 2 primary channels through which the company drives revenue, premium website or listing packages for small businesses and individual professionals. Each city website has an integrated local search engine on which local business owners and professionals like doctors, lawyers, photographers, etc. can register and create their business, listing under 90 main categories. Along-with the business listing, each registered member can create a premium website for their business as well. The prices of websites and listing packages start from Rs.99 per month.

Can you give a snapshot of your expansion plans to 4000 towns through franchisee network?

We do not intend to directly market ourselves through our own sales channel. Rather, we have created a tremendous business or self-employment opportunity in the Indian Job market scenario, wherein we have planned to create a nation-wide network of 5,000+ business associates or franchisees to join us and market the above products or services in their own cities and towns. For this, we are inviting all interested individuals, web designers, web marketing firms, cyber cafes, ad agencies, marketers, freelancers and even students to join hands with us and be part of the growing internet industry of India.

What is the number of paid subscribers do you have at present? Any number you would like to reach within 2 years?

We have a very small number of paid subscribers as we have just initiated some test marketing steps. Until now, the entire focus was on product development. With whatever little efforts have been made towards marketing, we have received a tremendous response. As per a recent survey, there are more than 5.7 crore SME’s in India out of which more than 95 per cent have their own website. That’s our target!

 Any external funds raised by you? Would you like to mention the name of the investors?

Over the past 2 years, We have already invested a substantial amount of capital in this initiative for product development and content creation, which is completely funded in-house by the owners or founders of the company.

How does your revenue model works?  

Though, most of the services offered on the network are free, there are currently two primary sources of revenue – premium website or listing packages for small businesses and banner ads or promotional ad space on all 350 plus websites. In the future, new revenue streams will be added to the network like premium classified ads, premium obituary ads, premium events’ promotion etc. The company intends to create a network of 5,000 plus business associates or franchisees across every city or town in the country to sell the products and services widely.

Please add your comment

Not readable? Change text.

Enter the characters as seen on the image (case insensitive)
  Notify me of followup comments via e-mail   Subscribe for daily newsletter

Related Interviews

Lack of speed, execution is a sure shot killer for start-ups: Livspace's CEO Anuj Srivastava

Anuj Srivastava, CEO, Livspace

Bet it an entrepreneur, early-stage investor or a product manager, Anuj Srivastava does not have to do too many different things to play...

Flintobox: A box full of toys to set your kids' imagination soaring

Arunprasad Durairaj, Co- Founder and CEO, Flintobox

Today’s generation has no time to play. They are burden under the bulky textbooks from the beginning of their school life, leaving...

Edutor is more of a tech company than a content company: Co-founder Ramesh Karra

Ramesh Karra, Co-founder, Edutor Technologies

Edutor Technologies, a next gen EdTech solution, has introduced an Android-based solution on a platform called IGNITOR, which offers...

How Hippocampus is making pre-school education affordable for rural India

Umesh Malhotra, founder CEO, Hippocampus Learning Centres

During the 9 years’ stint at Infosys in US, Umesh Malhotra lived in the Bay Area of California with his wife and five year old son....

Hindustan Wellness: A comprehensive solution for all health and wellness needs

Siddharth Sangwan, Founder, Hindustan Wellness

The concept of a 360-degree preventive healthcare model as a viable business idea had been playing in Siddharth Sangwan’s mind for...

Looking for budget travel? YatraGenie serves as a one-stop-shop for travellers

Renil Komitla, founder, YatraGenie

Armed with an inherent knack for keen observation and market intelligence, Renil Komitla ventured into e-commerce via the launch of...

Govt policies for start-ups are stimulant for better growth: Yogesh Agarwal, Applane Solutions

Yogesh Agarwal, CEO, Applane Solutions

Applane Education is a Cloud ERP that helps educational institutions to automate their processes and thus, enables them to focus on...

How Smartican is changing the landscape of social media

Aastha Almast, Co-founder & CMO, Smartican (2nd from Left)

Founded in January 2013, Smartican is a youth oriented Digital Social Media, Game Development and Entertainment Company. Initially...

Looking for original luxury sedan parts? SparesHub.com ends your search

Tapas Gupta, Co-founder, SparesHub.com

The automobile spare parts replacement market in India is very large, complex and unorganised. The current size of the components...

It's a space age! Startup Dhruva set to privatise India's satellite industry

Sanjay Nekkanti, CEO, Dhruva Space

‘Shoot for the moon. Even if you miss, you will land among the stars.’ – The popular phrase hold true for 25 year old...

QuizWorks' brand PlayDay using gamification to accelerate enterprise growth

Raj Dam, Founder, PlayDay

Do you think playing games at workplace is unproductive? Think again. Nowadays, more businesses are using gamification tools to train...

Agripreneurs in India need long term visibility of fund: Ashutosh K. Sinha, Villfarm

Ashutosh K. Sinha, Co-founder & Director, Villfarm

Agripreneurs in India have the limited ability to invest and scale up their business. Therefore, they need longer term visibility of fund...

Gigstart: Here is your online party organiser

Atit Jain, Co-founder, Gigstart

Gigstart is a marketplace which facilitates quick and transparent connect between entertainers and party planners. It is first of its...

Ecolibrium Energy thrives on more than 100% YoY growth

Chintan Soni, CEO, Ecolibrium Energy

India has perennially been a power starved country with still 400 million of citizens not having access to power. Constant black-outs and...

Why Shrenik Gandhi quit Future Group to start his own venture

Shrenik Gandhi, CEO, White Rivers Digital

White Rivers Digital is India’s one of leading ROI driven digital agency that provides holistic communication strategies to take...

Kapil Agarwal's bootstrapped start-up UrbanHomez looks to clock Rs 5 cr next year

Kapil Agarwal, Founder & CEO, UrbanHomez.com

UrbanHomez is one of India’s largest online portals for Home Renovation, Design and Décor. It makes hassle free connection...

How Rahul Agarwal plans to build Organic Harvest into a Rs 100 cr venture

Rahul Agarwal, CEO, Organic Harvest

The 31-year-old Rahul Agarwal was an integral part of the highflying world of finance until an entrepreneurial bug bit him. Who would...

If you can dream it, you can do it

Saurav Modi, Founder, Just Jute Products

Like many other aspiring students, Saurav Modi, soon after his post graduation from Christ College, Bangalore, chose to pursue his career...

From a Village School Boy to a Serial Entrepreneur

Krishna Srinivasan, Founder & Chairman, Quest Explore Discover (QED)

Being a son of a village school headmaster, Krishna Srinivasan completed his education from a government school in Trichy. He has...

Witnessing 50-60% growth YoY: Saraogi

Vinit Saraogi, Managing Director, TBD Tradelink

The will to run and grow their own business has taken Vinit (Left) and his brother Bipin Saraogi (Right) quite far. From supplying sweets...

A Taxi Network for All India

Anshuman Mihir, Founder & CEO, MyTaxiIndia

Having the largest taxi rental network across India and with presence in more than 100 cities and connectivity with 48...

Toying With Growth

Sharad Venkta, MD & CEO, Toonz Retail India

Sharad Venkta, MD & CEO, Toonz Retail India, shares the growth path, success through franchising model and more in a chat with...

Innovate and Execute to Survive

Rajendra Rao, Founder, U-Wah Solutions & Co-Founder Madea Creative House

In a tete-a-tete with SMEntrepreneur, Rajendra Rao, Founder, U-Wah Solutions and Co-Founder Madea Creative House, shares his story about...

"Current State of This Market is Extremely Promising"

Sanjeev Mahajan, CEO, Enhance Clinics

Tell us about Enhance. What types of services are provided by your clinic?  Enhance is India’s fastest growing chain of...

Including the Financially Excluded

Ashish Ahuja, Vice President, FINO PayTech Ltd

In an interview with SMEntrepreneur, Ashish Ahuja, Vice President, FINO PayTech Ltd, talks about branchless banking services reaching out...

Cashing in on Car-Sharing

Greg Moran, Co-Founder, Zoomcar.in

How this concept of car-sharing rental service came to your mind? We both were big believers in the car-sharing business model that...

Adding Value to Walls

Mihir Mody, Founder and CEO, Adwallz

Wall posts now have a new address. From the over used online space, the brick and mortar counterpart is now an interesting canvas for...

Changing Indian Trading

Rohit Gadia

Rohit Gadia, CEO and Managing Director, CapitalVia Global Research Limited, turned his passion for stock market into his profession. He...

Teaching for understanding

Divesh Bhatija

Imagine being taught by someone who does not have an opinion about how dumb or smart you are. Imagine understanding everything you learn...

Passion is the key to success

Kanwar Singh

What led to the inception of Synergy Motors? Synergy Motors is about providing premium car rental services for customers who want to...

An eye for research

Vishal Oberoi, CEO, Market Xcel

In a chat with us, Vishal Oberoi, CEO, Market Xcel, gives the lowdown on his company that is enagegd in Research so as to give best...

Entrepreneurial touch

Chetan Indap, CEO, Joule Consulting PVt Ltd

Guy Kawasaki, in his book, ‘Rules for Revolutionaries’, had stated that “People who are crazy enough to think that they...

Restaurant for classy marriages

Zuzer Lucknowala, MD, The Wedding Cafe & Lounge

Smitten by the idea of wedding theme based restaurants in the west while globe- trotting, Zuzer Lucknowala decided to introduce his...

Propelling SME Growth

Pooja Kumar, Founder, SME JoinUp

With a strong urge to build something of value for the SME sector, Pooja Kumar created SME JoinUp. We catch up with her to know about her...

Zooming success

Manoj Gursahani , MD< Manoj Gursahani Vamoose.in

The Vamoose.in website is based on an e-commerce platform developed by renowned European technology company 'EL Media Global'. It...

Business of Loyalty and Gift Cards

Nikhi Dhoka, Director, Unit Solutions

If you want a Loyalty Programme and Card System but do not know where to get the technology, Unit Solutions will show you the direction....

Gems of Jewellery Industry

Praveen Goel, CEO, Shree Raj Mahal Jewellers

Praveen Goel, who excelled in gold import and manufacture of loose diamonds, set up his first retail outlet in Karol bagh which in less...

The Forgotten Heros: Vimanika Edutainment Pvt. Ltd.

Karan Vir Arora, Vimanika Comics

Comics are everyone’s favourite but not many think of publishing them. Vimanika Edutainment Pvt Ltd brings out comics about the...

Connecting Farmers to Consumers

Rajiv Kumar Chugh, Founder, 4 Fresh Retail

4 Fresh brings best quality produce directly from the cultivators to the consumers. The company has tied up with around 5000 farmers all...

Transforming Data to Intelligence

Rajesh Varrier, Founder, Activecubes

Activecubes provides analytics services with associated technology solutions, empowering clients to make the best...

Creating Niche Knowledge Solutions

Sumeet Anand, Founder, Kreeo

While Google and Bing rule the world of ‘search’, Kreeo has a further more specialized offering for information...

Stay fit, the Life Mojo way

Namit Nangia, Founder, Life Mojo.

Namit Nangia who was able to reduce his weight successfully thought of sharing the idea with other people, officially. Hence, he came out...

De-Congestion Drive

Abhishek Rajan, Co- Founder, Easy2Commute.com

In their endeavor to de-congest Delhi roads and provide safe carpooling to Delhiites, Abhishek and Ambrish Co-founded Easy2Commute.com a...

Advertising through all possible avenues

Maninder Singh Sethi, Founder, Excelsior Public Relations

Maninder Singh Sethi, the Founder of Excelsior Public Relations always wanted to leverage various mediums to market and advertise a...

Minding others businesses

Hemang Arun Pandeet, MD & CEO of SiddhiVinayak Astrology Services Pvt. Ltd

Astrology as a concept has existed since time immemorial, but professionalism was never a part of it until Hemant Arun Pandeet arrived at...

The Hub of Masterminds

Mr. Sitashwa Srivastava, Co-founder, CreADivity

Jade Magnet (earlier known as CreADivity) is a crowd sourcing platform for creative services. First-of-its-kind in India, it is an...

Free Copies

Harsh Narang, Founder, PhokatCopy

What is the biggest woe of students? A small amount of pocket-money that gets exhausted getting photocopies! Solution? Harsh Narang,...

By Women, For Women

Revathi Roy, Founder, For-She Travels & Logistics

She started her company when she was in greatest pain, suffering from the bereavement of her husband. She was hardly left with any...

Helping relocate

Abhilash BP, CEO MM Group

Abhilash BP, CEO of MM Group, found a business idea from one of the most common problems that existed for a long time. The solution that...

Pioneering New Media

Aditya Basu, founder of Xtreme Television

Aditya Basu, founder of Xtreme Television, would not have succeeded in his venture had he not decided to stick to it come what may. Today...

Scrumptious Ice Creams

Vijay Arora, MD, Gelato Vinto

With a dream of serving Indian food buffs with mesmerising flavour of Italian desserts, Vijay Arora, Managing Director, Gelato Vinto in...

In good health

Sachin Malik, Founder, Diva Fitness

Understanding the different fitness requirements of women and providing them the right solutions of dealing with weight loss, Diva...

The childcare people

Bharat Kapoor, Director, Your Kids R Our Kids

You need not worry about your kids when you are away as Your Kids R Our Kids (YKROK) care centre provides your child the desired quality...

Connecting the Young

Samyak Chakrabarty, Managing Director, Electronic Youth Media

Samyak Chakrabarty might look like any other student when sitting in the mass media class of Jaihind College but his accomplishments...