Welcome Guest

Businessex.Com
Home Interviews Emerging  Non Techpreneur  The saviour of sports in India

The saviour of sports in India

Everybody cribs about the poor facilities and infrastructure available to sports in India. But a few work towards improving it. Nandan Kamath unlike others chose to act rather than crib. Here is Nandan Kamath, the founder and Director of GoSports in conve

Tags: Nandan Kamath, GoSports, Shambhavi Anand

BY Shambhavi Anand | January 15, 2010 | COMMENTS ( 0 ) |

The saviour of sports in India
Nandan Kamath Founder & Director, GoSports

Everybody cribs about the poor facilities and infrastructure available to sports in India. But a few work towards improving it. Nandan Kamath unlike others chose to act rather than crib. Here is Nandan Kamath, the founder and Director of GoSports in conversation with Franchise India Media.

 

Shambhavi Anand (SA): Tell us something about GoSports. What  products do you offer?

 

Nandan Kamath (NK): We founded GoSports in 2006.  As a boutique sports management consultancy, our main focus is on the identification and grooming of high-potential sporting talent in the country and the holistic operational and commercial management of sports teams, academies, federations, leagues and tournaments.

 

We offer a range of premium services to our various clients – including strategic sports PR, communications and branding, advisory services, team management and logistics and marketing and sponsorship.

 

At the core, we are interested in professionalising and invigorating Indian sports with a focus on leveraging and supporting the tremendous sporting potential our country holds.

 

SA: How did the idea conceive?

 

NK: As youngsters, other two co-founders and I had played serious sports. So we know the challenges that budding sportspersons face. It becomes frustrating at times for young players, who have the passion and talent, but are held back due to lack of funding, and infrastructure, etc. From professional experience it became apparent that we had significant value to add to this environment.  We hoped an initiative like this (a professional sports management and athlete development firm) would be able to catalyse the system and help talented sportspersons build viable careers out of sport and in the process, bring India to the forefront of the sporting world.

 

As the company has grown over the last few years, we have begun to extend our range of professional management services to other sporting entities like sports academies (both Indian and foreign), sports teams, corporations/brands with sport investments etc.  Helping Indian talent perform on the world stage remains our primary institutional objective and we are working on achieving that objective in a multi-pronged manner.

 

SA: Where did you get the funding from?

 

NK: Our major investment has been our time and energies besides building our team and some investments in our athletes.  We have been self-funded from the day-1 because we feel it is critical to nurture this nascent venture to shape it well before we scale it up using external funding.   

 

SA: What kinds of issues prevail in this space?

 

NK: India is still a young and immature market in terms of professional sports management, but the industry is growing at a breakneck speed. Indian sport will take its next big leap when Indians begin performing not just creditably but exceptionally on the various international sporting platforms. There is, however, a lack of professional management services to sportspeople and it is imperative that sports federations, academies and other sporting bodies take the onus to establish a professional system that is able to generate commercial opportunities and a sustainable environment, which, in turn, attracts potential sponsors and investors and, consequently, better talent.

 

The cricket success story can serve as a model for other sports to emulate, where our country has now become the hub of world cricket, attracting the best talent in the world to play for our teams, train at our facilities and participate in our tournaments. There’s no reason why this can’t happen with other sports in the country if the right efforts are made.  Meaningful career progression and the right incentives for sporting talent must lead the way.

 

SA: What according to you is the market potential?

 

NK: As I mentioned earlier, the sports industry is growing at a very rapid pace. Sports events like the IPL have shown us just how much value and revenue can be generated from such platforms by brands and sponsors. Another area that is bound to grow is TV rights sales and licensing fees. Sportspeople have become valuable brand ambassadors and the already flourishing business of marketing athletes is set to grow even more in the coming years. The professional management of sports teams is also a huge market to tap into.

 

We have started seeing India Inc. become more active in the promotion and development of Indian sport. There has been a mindset change where companies are now seeing investment in sports as a lucrative business opportunity rather than corporate social responsibility (e.g. IPL Franchisees, Force India F1 Team etc.) and we are likely to see more of this in the future as well.

 

SA: How are you promoting this business?

 

NK: We have developed expertise in talent identification and development, team management and client representation. Our strategic alliances with national sporting bodies, federations (both national and international) and our network of athletes allow us to pitch our services to a number of clients – be it to manage sports teams, provide essential PR and branding services, or organise and execute world-class training camps in India.

 

SA: How have you monetised your business?

 

NK: Ours remains an evolving business model, and our revenues are a combination of fees for services rendered and commissions based on value generated for our clients.  We continue to work on diversifying our revenue sources with a focus on both stability and growth.

 

SA: What were your roadblocks as a start-up?

 

NK: We started our venture towards the end of 2006 so we are still in our initial years.  At the very outset, it was a challenge to convince people that sports is a worthwhile pursuit let alone a career.  The high-quality talent that we have has limited platforms and opportunities to display potential; this is also a huge challenge for us.  It’s like having a great dancer and no stage or a wonderful actor but no movies.  The environment around sports needs to improve dramatically and commercial incentives need to be enhanced to bring our best and brightest to sports. We are optimistic that it is a temporary phase that shall pass.

 

SA: Do you have any role models?

 

NK: I don’t personally believe in role models.  I do, however, very much enjoy watching and learning from highly-influential people as they execute their visions and I’ve had the good fortune to have been exposed to a few.

 

SA: Any advice for new entrepreneurs?

 

NK: Trust your instincts, work on something you care about and with people you like, enjoy the little successes, continue to dream big and work hard towards converting those dreams to reality and opportunities will find you.

 

Please add your comment

Rating  
Not readable? Change text.

Enter the characters as seen on the image (case insensitive)
  Notify me of followup comments via e-mail   Subscribe for daily newsletter

Related Interviews

Lack of speed, execution is a sure shot killer for start-ups: Livspace's CEO Anuj Srivastava

Anuj Srivastava, CEO, Livspace

Bet it an entrepreneur, early-stage investor or a product manager, Anuj Srivastava does not have to do too many different things to play...

Flintobox: A box full of toys to set your kids' imagination soaring

Arunprasad Durairaj, Co- Founder and CEO, Flintobox

Today’s generation has no time to play. They are burden under the bulky textbooks from the beginning of their school life, leaving...

Edutor is more of a tech company than a content company: Co-founder Ramesh Karra

Ramesh Karra, Co-founder, Edutor Technologies

Edutor Technologies, a next gen EdTech solution, has introduced an Android-based solution on a platform called IGNITOR, which offers...

How Hippocampus is making pre-school education affordable for rural India

Umesh Malhotra, founder CEO, Hippocampus Learning Centres

During the 9 years’ stint at Infosys in US, Umesh Malhotra lived in the Bay Area of California with his wife and five year old son....

Hindustan Wellness: A comprehensive solution for all health and wellness needs

Siddharth Sangwan, Founder, Hindustan Wellness

The concept of a 360-degree preventive healthcare model as a viable business idea had been playing in Siddharth Sangwan’s mind for...

Looking for budget travel? YatraGenie serves as a one-stop-shop for travellers

Renil Komitla, founder, YatraGenie

Armed with an inherent knack for keen observation and market intelligence, Renil Komitla ventured into e-commerce via the launch of...

Govt policies for start-ups are stimulant for better growth: Yogesh Agarwal, Applane Solutions

Yogesh Agarwal, CEO, Applane Solutions

Applane Education is a Cloud ERP that helps educational institutions to automate their processes and thus, enables them to focus on...

How Smartican is changing the landscape of social media

Aastha Almast, Co-founder & CMO, Smartican (2nd from Left)

Founded in January 2013, Smartican is a youth oriented Digital Social Media, Game Development and Entertainment Company. Initially...

Looking for original luxury sedan parts? SparesHub.com ends your search

Tapas Gupta, Co-founder, SparesHub.com

The automobile spare parts replacement market in India is very large, complex and unorganised. The current size of the components...

It's a space age! Startup Dhruva set to privatise India's satellite industry

Sanjay Nekkanti, CEO, Dhruva Space

‘Shoot for the moon. Even if you miss, you will land among the stars.’ – The popular phrase hold true for 25 year old...

QuizWorks' brand PlayDay using gamification to accelerate enterprise growth

Raj Dam, Founder, PlayDay

Do you think playing games at workplace is unproductive? Think again. Nowadays, more businesses are using gamification tools to train...

Agripreneurs in India need long term visibility of fund: Ashutosh K. Sinha, Villfarm

Ashutosh K. Sinha, Co-founder & Director, Villfarm

Agripreneurs in India have the limited ability to invest and scale up their business. Therefore, they need longer term visibility of fund...

Gigstart: Here is your online party organiser

Atit Jain, Co-founder, Gigstart

Gigstart is a marketplace which facilitates quick and transparent connect between entertainers and party planners. It is first of its...

Ecolibrium Energy thrives on more than 100% YoY growth

Chintan Soni, CEO, Ecolibrium Energy

India has perennially been a power starved country with still 400 million of citizens not having access to power. Constant black-outs and...

Why Shrenik Gandhi quit Future Group to start his own venture

Shrenik Gandhi, CEO, White Rivers Digital

White Rivers Digital is India’s one of leading ROI driven digital agency that provides holistic communication strategies to take...

Kapil Agarwal's bootstrapped start-up UrbanHomez looks to clock Rs 5 cr next year

Kapil Agarwal, Founder & CEO, UrbanHomez.com

UrbanHomez is one of India’s largest online portals for Home Renovation, Design and Décor. It makes hassle free connection...

How Rahul Agarwal plans to build Organic Harvest into a Rs 100 cr venture

Rahul Agarwal, CEO, Organic Harvest

The 31-year-old Rahul Agarwal was an integral part of the highflying world of finance until an entrepreneurial bug bit him. Who would...

If you can dream it, you can do it

Saurav Modi, Founder, Just Jute Products

Like many other aspiring students, Saurav Modi, soon after his post graduation from Christ College, Bangalore, chose to pursue his career...

From a Village School Boy to a Serial Entrepreneur

Krishna Srinivasan, Founder & Chairman, Quest Explore Discover (QED)

Being a son of a village school headmaster, Krishna Srinivasan completed his education from a government school in Trichy. He has...

Witnessing 50-60% growth YoY: Saraogi

Vinit Saraogi, Managing Director, TBD Tradelink

The will to run and grow their own business has taken Vinit (Left) and his brother Bipin Saraogi (Right) quite far. From supplying sweets...

A Taxi Network for All India

Anshuman Mihir, Founder & CEO, MyTaxiIndia

Having the largest taxi rental network across India and with presence in more than 100 cities and connectivity with 48...

Toying With Growth

Sharad Venkta, MD & CEO, Toonz Retail India

Sharad Venkta, MD & CEO, Toonz Retail India, shares the growth path, success through franchising model and more in a chat with...

Innovate and Execute to Survive

Rajendra Rao, Founder, U-Wah Solutions & Co-Founder Madea Creative House

In a tete-a-tete with SMEntrepreneur, Rajendra Rao, Founder, U-Wah Solutions and Co-Founder Madea Creative House, shares his story about...

"Current State of This Market is Extremely Promising"

Sanjeev Mahajan, CEO, Enhance Clinics

Tell us about Enhance. What types of services are provided by your clinic?  Enhance is India’s fastest growing chain of...

Including the Financially Excluded

Ashish Ahuja, Vice President, FINO PayTech Ltd

In an interview with SMEntrepreneur, Ashish Ahuja, Vice President, FINO PayTech Ltd, talks about branchless banking services reaching out...

Cashing in on Car-Sharing

Greg Moran, Co-Founder, Zoomcar.in

How this concept of car-sharing rental service came to your mind? We both were big believers in the car-sharing business model that...

Adding Value to Walls

Mihir Mody, Founder and CEO, Adwallz

Wall posts now have a new address. From the over used online space, the brick and mortar counterpart is now an interesting canvas for...

Changing Indian Trading

Rohit Gadia

Rohit Gadia, CEO and Managing Director, CapitalVia Global Research Limited, turned his passion for stock market into his profession. He...

Teaching for understanding

Divesh Bhatija

Imagine being taught by someone who does not have an opinion about how dumb or smart you are. Imagine understanding everything you learn...

Passion is the key to success

Kanwar Singh

What led to the inception of Synergy Motors? Synergy Motors is about providing premium car rental services for customers who want to...

An eye for research

Vishal Oberoi, CEO, Market Xcel

In a chat with us, Vishal Oberoi, CEO, Market Xcel, gives the lowdown on his company that is enagegd in Research so as to give best...

Entrepreneurial touch

Chetan Indap, CEO, Joule Consulting PVt Ltd

Guy Kawasaki, in his book, ‘Rules for Revolutionaries’, had stated that “People who are crazy enough to think that they...

Restaurant for classy marriages

Zuzer Lucknowala, MD, The Wedding Cafe & Lounge

Smitten by the idea of wedding theme based restaurants in the west while globe- trotting, Zuzer Lucknowala decided to introduce his...

Propelling SME Growth

Pooja Kumar, Founder, SME JoinUp

With a strong urge to build something of value for the SME sector, Pooja Kumar created SME JoinUp. We catch up with her to know about her...

Zooming success

Manoj Gursahani , MD< Manoj Gursahani Vamoose.in

The Vamoose.in website is based on an e-commerce platform developed by renowned European technology company 'EL Media Global'. It...

Business of Loyalty and Gift Cards

Nikhi Dhoka, Director, Unit Solutions

If you want a Loyalty Programme and Card System but do not know where to get the technology, Unit Solutions will show you the direction....

Gems of Jewellery Industry

Praveen Goel, CEO, Shree Raj Mahal Jewellers

Praveen Goel, who excelled in gold import and manufacture of loose diamonds, set up his first retail outlet in Karol bagh which in less...

The Forgotten Heros: Vimanika Edutainment Pvt. Ltd.

Karan Vir Arora, Vimanika Comics

Comics are everyone’s favourite but not many think of publishing them. Vimanika Edutainment Pvt Ltd brings out comics about the...

Connecting Farmers to Consumers

Rajiv Kumar Chugh, Founder, 4 Fresh Retail

4 Fresh brings best quality produce directly from the cultivators to the consumers. The company has tied up with around 5000 farmers all...

Transforming Data to Intelligence

Rajesh Varrier, Founder, Activecubes

Activecubes provides analytics services with associated technology solutions, empowering clients to make the best...

Creating Niche Knowledge Solutions

Sumeet Anand, Founder, Kreeo

While Google and Bing rule the world of ‘search’, Kreeo has a further more specialized offering for information...

Stay fit, the Life Mojo way

Namit Nangia, Founder, Life Mojo.

Namit Nangia who was able to reduce his weight successfully thought of sharing the idea with other people, officially. Hence, he came out...

De-Congestion Drive

Abhishek Rajan, Co- Founder, Easy2Commute.com

In their endeavor to de-congest Delhi roads and provide safe carpooling to Delhiites, Abhishek and Ambrish Co-founded Easy2Commute.com a...

Advertising through all possible avenues

Maninder Singh Sethi, Founder, Excelsior Public Relations

Maninder Singh Sethi, the Founder of Excelsior Public Relations always wanted to leverage various mediums to market and advertise a...

Minding others businesses

Hemang Arun Pandeet, MD & CEO of SiddhiVinayak Astrology Services Pvt. Ltd

Astrology as a concept has existed since time immemorial, but professionalism was never a part of it until Hemant Arun Pandeet arrived at...

The Hub of Masterminds

Mr. Sitashwa Srivastava, Co-founder, CreADivity

Jade Magnet (earlier known as CreADivity) is a crowd sourcing platform for creative services. First-of-its-kind in India, it is an...

Free Copies

Harsh Narang, Founder, PhokatCopy

What is the biggest woe of students? A small amount of pocket-money that gets exhausted getting photocopies! Solution? Harsh Narang,...

By Women, For Women

Revathi Roy, Founder, For-She Travels & Logistics

She started her company when she was in greatest pain, suffering from the bereavement of her husband. She was hardly left with any...

Helping relocate

Abhilash BP, CEO MM Group

Abhilash BP, CEO of MM Group, found a business idea from one of the most common problems that existed for a long time. The solution that...

Pioneering New Media

Aditya Basu, founder of Xtreme Television

Aditya Basu, founder of Xtreme Television, would not have succeeded in his venture had he not decided to stick to it come what may. Today...

Scrumptious Ice Creams

Vijay Arora, MD, Gelato Vinto

With a dream of serving Indian food buffs with mesmerising flavour of Italian desserts, Vijay Arora, Managing Director, Gelato Vinto in...

In good health

Sachin Malik, Founder, Diva Fitness

Understanding the different fitness requirements of women and providing them the right solutions of dealing with weight loss, Diva...

The childcare people

Bharat Kapoor, Director, Your Kids R Our Kids

You need not worry about your kids when you are away as Your Kids R Our Kids (YKROK) care centre provides your child the desired quality...

Connecting the Young

Samyak Chakrabarty, Managing Director, Electronic Youth Media

Samyak Chakrabarty might look like any other student when sitting in the mass media class of Jaihind College but his accomplishments...