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The handicraft exports have gone up by 19%

Tags: The handicraft exports have gone up by 19%

BY Entrepreneur  |  Aug 31, 2010 comments ( 18 ) |

It is not difficult to guess the mementos you would take home if you were a tourist visiting India. Yes, you guessed it right – Indian handicraft!  Not just for tourists, but even for Indians what can be a better gift than handicrafts. The rich and the varied Indian tradition reflects the best in the handmade bed spreads, photo frames, traditional Indian paintings, wall hangings, Indian jewelry, sculptures, pottery, handcrafted furniture, home decorations etc.


If you have an eye for opportunities you will not miss the business potential that the aesthetic Indian handicrafts offer. The market for it, both inside and outside the country is immense.


Market Potential

According to Mr. Mohit Kalra, who owns an online retail portal specializing in handicraft known by the name of Handicraft Store, the sale of handicraft has picked up in the last three months. Ten months earlier, there was not much demand for these aesthetic products. With the economy recovering from the slowdown, things are turning up for the handicraft industry as well.


The handicraft exports have gone up by 19% and it may touch US $120 million in July 2010 as against US$101 million in the corresponding period previous year says the Export Promotion Council for Handicrafts (EPCH). Handicraft items like wood works, shawls and imitation jewellery have played a major role in take the graph chart up for the handicraft exports.


According to the provisional data available, the exports of handicrafts have shown an increase of Rs. 535.82 crores, from Rs. 8183.12 to Rs. 8718.94 crores, an increase of 6.55% in rupees term during the year 2009-10.


Popular Products

Talking about the most popular products Mr Kalra says, “Jharokha and gem stone paintings are the most popularly sold products of our portal.” Apart from these, wood works, shawls and imitation jewellery remain to be all time favourite, especially in the foreign market.


According to EPCH during the period of 2009-10, the exports of art metal ware, wood wares, hand printed textiles scarves have increased by 4.88%, 15.17%, 5.06% respectively. Overall an increase in the rupee term was 6.55% seen in the export of handicrafts.


The most popular mode of sale

It’s an easy guess – the online mode. Like any other product the most popular of selling handicraft is the online mode. There are numerous e-commerce sites, like IndiaMart which have a several suppliers of handicraft registered with them. This reduces the initial expenditure in setting up a handicraft business.


Another sales channel for handicraft is exhibitions and fairs.  There are several supporting organizations which host exhibitions and fair regularly. These can be used to showcase business and other marketing initiatives. For example, EPCH is organizing the 30th Indian Handicrafts and Gifts Fair (Autumn) 2010 in Noida later this year from October 17-20 and is planning to come up with more events that promotes the products of the SME oriented handicraft export sector with an objective to boost the demands for handicraft products further under SME.



Please add your comment


April 23, 2013 at 3:01 pm

very usefull

Reply |

Stainless Steel Utensils

April 17, 2013 at 12:33 pm

This article is very nice.

Reply |

shiv shakti

June 25, 2011 at 10:21 pm

hi i am in jodhpur want to get into handicrafts export . Have been doing it already . Let me know if you have some demand of furniture , stone , jewelliery , spiceis etc.9660831000.

Reply |


June 16, 2011 at 1:48 am

i m interested to your prospect of business. i belong to open market in allahabad in retail . so please send me detail in all structure for marketing .

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Senthil Kumar

April 12, 2011 at 2:27 am

Hi, we are a merchant exporter based in Pondicherry. we would like to export Indian handicrafts to foreign countries. We have wide network of Indian handicrafts manufacturers from all over India. For any requirements of Indian handicrafts, plz contact +91-9003966202. kailashexports@hotmail.com.

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February 26, 2011 at 5:15 am

I would like to explore this opportunity.I stay in the UK and would like to sell the handicrafts and ethnic Indian stuff in the UK.Pls help.

Reply |

puneet walia

February 21, 2011 at 10:10 am

Hello. I am in Gurgaon and interested in knowing this business and making a team of people of same interest from different places who can help each other in expanding. My contact number is 09812200661. contact member@franchiseindia.com

Reply |

manoj sarkar

February 09, 2011 at 11:00 pm

hello, I have more than 30 skilled manpower to make handicraft ornaments. I am interested in Exporting handicraft jewelery. contactmember@franchiseindia.com

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January 20, 2011 at 4:10 pm

Hi sir , I am into hand made paper products , we are also with hand made craft products...We want some advice in exports. contact member@franchiseindia.com

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January 18, 2011 at 11:17 pm

i would like to know about the formalities and processes required to export the handicrafts and which foreign locations are the most lucrative. Contact member@franchiseindia.com

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January 18, 2011 at 3:55 am

its good i m interested in this business plz give me more detail.contact member@franchiseindia.com

Reply |

dinesh porwal

September 18, 2010 at 6:57 am


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Chandan Hegde

September 18, 2010 at 12:41 am

I also want to export Indian Handicraft items.

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Sheetal Joshi

September 17, 2010 at 9:41 pm

I am interested in knowing about this business more in details.

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purvi modi

September 17, 2010 at 6:11 am

i wud like 2 knw more abt it

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vivek singh

September 06, 2010 at 4:36 am

I am vivek from , Allahabad .U.P, I have the vast knowledge and experience to export of all types Handicraft items . I hope that you will be give a chance to work eith us . I am waiting for your grateful responce . Thanking & Regarda Vivek Kr Singh cell "= 09532883611

Reply |

vivek singh

September 06, 2010 at 4:36 am

I am vivek from , Allahabad .U.P, I have the vast knowledge and experience to export all types of Handicraft items . I hope that you will give a chance to work with us . I am waiting for your grateful response . Thanking & Regarda Vivek Kr Singh cell "= 09532883611

Reply |


September 05, 2010 at 11:02 am

I am interested in Exporting handicrft items from India.

Reply |

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