Welcome Guest

Home Article Starting Up Business Opportunity  Direct selling: An opportunity for stay-at-home-moms

Direct selling: An opportunity for stay-at-home-moms

With almost no initial investment direct selling is one of the most preferred segment of entrepreneurship for women.

Tags: Direct selling: An opportunity for stay-at-home-moms

BY Entrepreneur  |  Jul 01, 2010 comments ( 23 ) |

Are you a person who wants to be a little more than a home-maker or a stay-at-home-mom? Do you have the desire to be your own boss? One segment of entrepreneurship might suit you well and that is - Network marketing, better known as direct selling.


Rashmi Tiwari, who took a plunge in direct selling five years ago, says, “I wanted to start my own venture. But my baby girl was just two months old and I did not have enough time to devote to starting my own company. But the urge was very strong and I had to begin. Direct selling provided me the solace.”


Today Rashmi has a large clientele, which she has established through direct selling. She enjoys her work and the freedom of being her own boss.


The beauty of direct selling is that you don’t have to create a product or a business plan. All you have to do is look for a company that offers a product or service you believe in and can get passionate about.


Rashmi says, “Direct selling is very much like entrepreneurship, in fact it combines the advantages of entrepreneurship and the ease of a nine-to-five job.” In direct selling whether one wants to work part time or full time is up to the person. This makes it a good career opportunity for women.”


A study on women entrepreneurs involved in direct selling conducted by the government of Himachal Pradesh says that  72.48 per cent of the respondents were housewives prior to their joining the enterprises.


In India over 300 products are sold through direct selling. As per Indian Direct Selling Association (IDSA), there are more than 200 direct selling firms operating in India and most of them are small and regional players. Amway is the largest Direct Selling FMCG Company in India with Investment in excess of USD 35 million (Rs 151 crore) in India. It sells around 75 products in four categories in India - nutrition and wellness, beauty, personal care and home. The company has over 4,50,000 active independent business owners.


Many other companies have followed suit. Avon is the world’s largest Direct Seller. The company has sales of USD 7.7billion. The company also has a strong presence in India. Tupperware India Pvt. Ltd is another company, which has established its presence in the market of direct selling products. Through this unique selling method, Tupperware has recorded remarkable acceptance and success in India.


The direct selling industry in India has grown from USD 20 million to USD 600 million in the last 10 years. And with the government likely to come out with a legislative framework for direct selling in a few months from now, more international companies are likely to foray into India in the next two years. So the industry is set to cross the USD 1000 million mark by 2010.


With no initial investments in terms of infrastructure or manpower, direct selling has made entrepreneurship more attractive especially for women who want to be part time entrepreneurs. So why not give it a try!

Please add your comment


November 03, 2012 at 8:56 pm

Hi,Thanks for sharing information about business opportunities. I am impressed from your site.

Reply |


September 27, 2012 at 7:46 pm

I am interested could you please send me details about the product companies and how to network for selling.

Reply |


September 22, 2012 at 3:49 pm

i am interested in the direct selling business,kindly give me more information about this with guidance. how to start the business & what is the process

Reply |


August 20, 2012 at 9:27 pm

i am interested in the direct selling business,kindly give me more information about this with guidance. how to start the business & what is the process.

Reply |


July 26, 2012 at 12:26 pm

Hi Priyadarshini\r\nYou can contact me to know more.I have been with direct selling for more than a year now and its benefits are tremendous.\r\n

Reply |


August 31, 2011 at 2:49 pm

Interesting - can I get some details on who to contact to start up.

Reply |


August 22, 2011 at 6:16 am

how does it work and can i know more details where i can go through it

Reply |


August 21, 2011 at 2:35 pm

I am interested kindly let me know more details on the same.

Reply |

Reena Chudasama

August 19, 2011 at 1:24 pm

I am interested could you please send me details about the product companies and how to network for selling.

Reply |


July 06, 2011 at 8:11 am

how does it work and can i know more details where i can go through it

Reply |

Sridevi Raulo

June 09, 2011 at 8:01 am

i am interested in the direct selling business,kindly give me more information about this with guidance. how to start the business & wht is the process.

Reply |

Daksha Shah

March 02, 2011 at 3:28 am

I concur with you. You have given detailed statistics about Direct Selling Business in India. Good article.I would like to know more about your opportunity. www.secret-formula-to-financial-freedom.com

Reply |


January 26, 2011 at 6:39 am

i am interested, please send me detail contact member@franchiseindia.com

Reply |

javed akhter

September 17, 2010 at 9:44 am

interested ...

Reply |

Pravin Joshi

August 28, 2010 at 11:29 am

Intersting... Like to know more about it..

Reply |

August 19, 2010 at 3:52 am

good i had no clue it covers such a big segment.its realy a great opportunity not only for the stay at home mom but also for freshers college student and professionals too.

Reply |


August 09, 2010 at 8:25 am

Great opportunity. Anyone with ambition, drive, hard work and can achieve success in this business. Sky is the limit as far as earnings, lifestyle, and emotional satisfaction are concerned.

Reply |

Swati K.Golatkar

August 08, 2010 at 10:15 am

Great...interested in Direct selling business n would like to know much more about this.

Reply |

Prabir Kumar Dhar

August 04, 2010 at 1:43 am

yeah..its great.. and I want to do this business.

Reply |


August 02, 2010 at 7:24 am

YES realy interesting .......I want start this business

Reply |


August 02, 2010 at 3:30 am


Reply |


July 24, 2010 at 10:09 am

YES realy interesting .......I want start this business .

Reply |

Sharad Khandelwal

July 13, 2010 at 5:51 am

Yes this is interesting.

Reply |

Not readable? Change text. Enter the characters as seen on the image (case insensitive)
  Notify me of follow up comments via e-mail   Subscribe for daily newsletter

Related Articles

Event management behind the scene opport

BY Entrepreneur

Splendid set ups, gracious guests, warm reception and everything to perfection at grand events like ‘Filmfare’ or the ‘Miss India Co...

Unconventional Training

BY Entrepreneur

Man’s aloofness from nature has led to the need of the institutions which can bring man back to nature to understand his own nature. Apart fr...

Tap the Spa Opportunity

BY Entrepreneur

The spa industry has come into prominence in India during the last five years. At present there are around 2,300 spa centres in India, concentrated...

Small format big profits

BY Entrepreneur

Do you know what is common between Baskin Robbins, Kwality Walls, Mr Orange, Yo! China, Minimelts, Sweet World, Leonidas, Maxima, Ferns ‘n&rsquo...

5 Exciting Low Cost Businesses

BY Entrepreneur

If you are game for entrepreneurship, a passion or a hobby can be turned into a high growth business venture, provided you have the right business ...

Online Goes the Travel Business

BY Entrepreneur

The travel and tourism industry has been bitten by the ‘online bug.’ The main trigger has been the low investment required in the onlin...

The Business of Caring

BY Entrepreneur

With the increasing awareness, women in India, no longer quit their jobs after becoming mothers. And with the decreasing popularity of the joint famil...

A Foodie Opportunity for Startups

BY Entrepreneur

It is not just the fun of eating out but sheer necessity which is driving people to food joints. With fast moving lifestyles and more and more women e...

Online gift shop

BY Entrepreneur

It was my close friend’s birthday last week; the friend who has stood by me in every ups and downs of life. I wanted to gift him something uniqu...

A beautiful opportunity

BY Entrepreneur

Changing lifestyle and growing purchasing power has given rise to a new necessity – the necessity of looking good, groomed. According to industr...

7part time consulting businesses

BY Entrepreneur

Consulting business is the business of knowledge, experience and skill. If you have spent a few years working in a particular area or are naturally bl...

Opportunity in the Countryside

BY Entrepreneur

Rural India is being touted as the next hot business destination. Especially with inclusive growth and infrastructure being the prime agenda of the...