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Marking its entry into Jaipur, Victoria’s Secret has opened its first store in the city at Pacific Mall. Spread across 3,560 sq. ft., the mono-brand outlet takes the global lingerie and lifestyle brand’s India store count to 20, as Apparel Group continues to expand its presence across the country.
“Jaipur is an exciting addition to Victoria’s Secret’s presence in India, and we are delighted to bring the brand to the city for the first time,” said Apparel Group India’s president Tushar Ved in a press release. “The opening allows us to introduce consumers in Jaipur to the breadth of Victoria’s Secret, while the arrival of the 2026 Fashion Show Collection makes the launch even special. As we continue to expand across India, we look forward to bringing the brand closer to consumers in new and important markets.”
The new outlet offers Victoria’s Secret’s range of intimate apparel, sleepwear, loungewear, sportswear, fine fragrances and body care products. It is the brand’s eighth store of this kind in India and features collections such as Very Sexy, Body by Victoria, Dream Angels and The Signature Collection.
The opening also marked the debut of the Victoria’s Secret Fashion Show 2026 Collection, featuring satin styles and fashion-led pieces. Its beauty range includes fragrances, scents, mists and body care products, with offerings from the Very Sexy and Bombshell franchises. Globally, Victoria’s Secret & Co operates 1,420 retail stores across approximately 70 countries.
