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The new platform will allow Indian shoppers to access the brand's apparel, footwear, accessories, and lifestyle products directly through its official online store.
Operated by PVH Arvind Fashion Private Limited, the India-specific website aims to provide customers with a seamless digital shopping experience while strengthening Tommy Hilfiger's omnichannel retail presence in the market. The platform offers collections across men's, women's, and kids' categories, along with accessories, footwear, and Tommy Jeans products.
The launch comes as fashion brands continue to invest in owned digital channels to improve customer engagement, gain better control over consumer data and enhance brand experience. With the new website, Tommy Hilfiger will be able to directly connect with consumers while complementing its existing retail network and presence across third-party marketplaces.
The website includes features such as online ordering, order tracking, multiple payment options, store locator services, and access to the brand's latest seasonal collections. Customers can browse products across categories including apparel, footwear, bags, accessories and Tommy Jeans collections.
Tommy Hilfiger has been present in India for over two decades and continues to expand its reach through exclusive brand outlets, multi-brand retail partnerships and digital commerce channels. The launch of a dedicated India e-commerce platform reflects the growing importance of online fashion retail and D2C commerce in the country's apparel market. The move is expected to support the brand's long-term growth strategy in India, where premium fashion brands are increasingly focusing on omnichannel retail, digital shopping, and direct consumer engagement.
