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A new retail collaboration is bringing Tamannaah Fine Jewellery to Khazana, Taj’s curated luxury retail destination, with the partnership set to introduce the jewellery brand across 10 cities in India. Founded by actor and entrepreneur Tamannaah Bhatia, the brand is making its retail debut through the association, beginning with New Delhi.
The collaboration will subsequently extend to key markets including Bengaluru, Chennai, Kolkata and Hyderabad, among other cities. It brings together Khazana’s curated, hospitality-led approach to luxury retail and Tamannaah Fine Jewellery’s contemporary take on fine jewellery.
For the jewellery brand, the partnership marks more than a geographic expansion. It reflects its broader focus on taking fine jewellery beyond traditional occasions and conventional styling. Built around the philosophy of “Beyond the Occasion”, the brand offers modern and versatile pieces designed for everyday wear while retaining the craftsmanship and refinement associated with fine jewellery.
Tamannaah Bhatia, Founder, Tamannaah Fine Jewellery, said:
"Jewellery has always been a deeply personal part of my life, and with Tamannaah Fine Jewellery, I wanted to create pieces that feel relevant to the way we live today - refined, versatile and designed to move with you. Our collaboration with Khazana is an exciting step for us as we take an unconventional retail route and bring the brand to new cities and audiences. It feels like the beginning of an uncharted path, and I'm excited to see where it takes us."
The association is built around a common approach to challenging conventional ideas of luxury. Tamannaah Fine Jewellery brings this perspective through distinctive designs, versatility and a contemporary interpretation of fine jewellery, while its collaboration with Khazana introduces the brand to consumers through a less conventional retail setting.
For Khazana, the partnership adds a distinctive fine jewellery collection curated for the discerning Taj guest. The offering combines contemporary design with craftsmanship, individuality and a refined aesthetic, while aligning with the preferences of today’s luxury traveller seeking jewellery that feels distinctive, versatile and relevant.
Mr. Faisal Momen, Vice President - Khazana, said:
"Khazana has always endeavoured to present the finest of Indian craftsmanship in a manner that is both relevant and everlasting. The association with Tamanna Fine Jewellery brings together a shared respect for design, quality and craftsmanship, and we hope it will offer our guests at Taj Mahal, New Delhi an experience that is distinctive and memorable."
Dr. Anmol Ahluwalia - Area Director - Operations and General Manager - Taj Mahal, New Delhi:
"Unveiled at Khazana at the iconic Taj Mahal, New Delhi, the launch of Tamannaah Bhatia Fine Jewellery celebrates the coming together of exceptional craftsmanship and contemporary design. As the exclusive retail home for Tamannaah Fine Jewellery collections, Khazana is proud to present inspired fine jewellery for both everyday elegance and special occasions, redefining luxury through creativity, relevance and timeless sophistication."
With the rollout planned across 10 cities, Tamannaah Fine Jewellery will reach consumers in a diverse set of markets while bringing its contemporary jewellery proposition to Khazana’s luxury retail environment. The association will begin in New Delhi before extending to cities such as Bengaluru, Chennai, Kolkata and Hyderabad, with each location offering consumers an opportunity to discover the collection within the Khazana format.
The collaboration brings together two distinct approaches to luxury. Khazana combines curation and hospitality-led experiences, while Tamannaah Fine Jewellery offers a contemporary perspective on design, styling and everyday fine jewellery. Together, the partnership creates a retail proposition that moves beyond conventional luxury formats.
