15
/ 2
Min Read
Announcing the opening on social media, the brand described the Hyderabad store as its first in the city and an important step in its growing retail journey. The outlet showcases the full spectrum of SocksXpress offerings, from everyday favourites and statement pairs to fandom-led collections, elevated essentials and gifting options, designed to give shoppers something new to discover on every visit.
The brand added that it is excited to reach a new audience in Hyderabad and become part of a city known for its distinct energy, culture and sense of style.
Founded in 2007 by Rahul Gupta, the Kanpur-headquartered brand was originally known as Balenzia. In 2024, it rebranded as SocksXpress, shifting its focus towards self-expression and modern identity. Today, it is known for high-quality, expressive and pop-culture-inspired socks.
With the new launch, SocksXpress operates 26 stores across India through a mix of company-owned company-operated (COCO) and franchise-owned company-operated (FOCO) models. The brand holds more than 70 official licences with leading entertainment companies, offering designs featuring Marvel, Disney, Warner Bros. and Cartoon Network characters.
Beyond its physical stores, SocksXpress also sells through Amazon India and Tata CLiQ, as well as quick-commerce platforms such as Zepto.
