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The launch comes just days after the opening of its third Chennai store at Terminal 4, reinforcing the brand’s accelerated expansion and growing presence across high-footfall retail and travel destinations.
The back-to-back openings at Terminal 4 and Terminal 2 within a span of 10 days mark a significant milestone in Tribe Amrapali’s retail journey, strengthening its presence across Chennai’s key travel hubs. The expansion reflects the brand’s strategy of building a wider physical retail network while bringing its distinctive interpretation of Indian craftsmanship, folklore and contemporary design to an increasingly diverse consumer base. Chennai’s strong cultural and creative identity makes it an important market for Tribe Amrapali. The city’s design vocabulary, shaped by temple jewellery, classical dance, mythology and temple architecture such as the ornate visual language of Tanjore paintings, reflects a deep-rooted appreciation for craftsmanship and storytelling. Tribe Amrapali’s own design philosophy draws from these diverse cultural influences, translating traditional symbolism and artisanal narratives into expressive jewellery designed for the contemporary wearer.
The new Terminal 2 store carries forward the brand’s signature aesthetic, offering a curated selection of sculptural silver jewellery, layered necklaces, stackable rings, everyday statement pieces and gifting options. Positioned within the airport environment, the store also introduces Tribe Amrapali’s narrative-led approach to a wider audience of domestic and international travellers, making Indian contemporary jewellery accessible beyond conventional retail destinations.
Speaking on the launch, Akanksha Arora, CEO, Tribe Amrapali, said, “Opening our fourth store in Chennai within such a short span is a strong reflection of the city’s importance to Tribe Amrapali and the momentum we are seeing across our retail network. With two airport stores opening within 10 days, we are not only strengthening our footprint in Chennai but also creating more opportunities for consumers to experience our interpretation of Indian craftsmanship. As we move towards our 44th store nationally, our expansion continues to be guided by a simple ambition to take jewellery rooted in Indian stories, symbolism and craftsmanship to more consumers while making it relevant to how they live and express themselves today.”
The latest opening marks another step in Tribe Amrapali’s broader retail expansion, as the brand continues to build a presence across key cities, premium retail destinations and high-footfall travel hubs. With 44 stores across India, Tribe Amrapali is strengthening its position and bringing to the world its diverse designs that narrate a story of India’s rich cultural and artisanal traditions into the everyday lives of a new generation of consumers.
Started with an E-Store in March 2013, Tribe Amrapali is an enigma of traditional folklore in a young and vibrant embodiment. Budding out from the essence of the mother brand 'Amrapali', Tribe Amrapali creates contemporary and affordable designs cultivated out of experimental design philosophy, primarily focusing on silver, gold-plated silver, and fashion jewelry. Interwoven with symbolic and diverse identities, Tribe comes from a rich, rustic world. The brand reveals a story like a local myth, which is dynamic and diverse.
