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The National Basketball Association (NBA) is set to make its physical retail debut in India in 2027 through an expanded merchandising partnership with Suditi Sports Apparel Ltd, as per media reports.
As part of the multiyear agreement, Suditi will operate NBAStore.in, the league’s official online merchandise store in India. The platform will offer jerseys of current and former players, apparel, headwear, performance and casual footwear, basketballs and accessories.
The product portfolio will feature merchandise from Nike, New Era, Mitchell & Ness, Wilson and NBA Fanwear by Suditi. The company will also expand its existing NBA fanwear range, which includes T-shirts, jackets, sweatshirts, pants, headwear and accessories, with the addition of casual shirts and lifestyle footwear.
Products will be available through NBAStore.in, Suditi’s direct-to-consumer platform ShopTheArena.com, and select online and physical retail outlets across India. The location of the planned NBA store has not yet been disclosed.
NBA Head of India Sunny Malik said the expanded partnership would improve access to official NBA merchandise for Indian consumers through digital platforms and physical retail stores.
The agreement builds on the NBA’s existing merchandising partnership with Suditi, which began eight years ago.
Suditi Co-Founder Tanuj Agarwal said the company would broaden its NBA merchandise portfolio and manage NBAStore.in as part of the expanded arrangement.
