Realme to Strengthen Retail Network and Brand Investment in 2027

Realme has outlined its priorities for 2027, focusing on product development, brand investment and strengthening its mainline business in India. At a meeting with India Super Agents, led by Chase Xu, Vice President and CMO of Realme, the company discussed plans to build stronger consumer preference and drive sustainable growth in partnership with its channel network.

India continues to be a key market in Realme’s global growth strategy. For 2027, the company plans to strengthen its smartphone portfolio, increase marketing support and improve coordination between its marketing and retail teams, while maintaining closer engagement with consumers. The focus is on driving demand, improving retail execution and creating a stronger foundation for long-term growth with its channel partners.

Chase Xu, Vice President and CMO, realme said, “India is central to realme’s future, and we are committed to building our business here for the long term. That commitment means continuing to invest in products, supporting them throughout their life cycles and working closely with the Indian partners who bring realme to consumers every day. For 2027, our priorities are clear: stronger hero products, sustained brand investment and better coordination across our marketing and retail teams. We want consumers to experience the progress in our products and our partners to have greater confidence in the opportunities ahead.”

Realme’s Number Series will remain a key part of its mainline product portfolio in 2027, with a focus on enhancing performance, gaming, imaging, AI capabilities and the overall smartphone experience. Consumer research, user testing and feedback will guide product development, helping the company address everyday user requirements. Meanwhile, the C Series will continue to target consumers looking for reliability, long battery life and smooth performance.

To support its product strategy, Realme plans to strengthen marketing efforts during both product launches and subsequent sales periods. Initiatives involving gaming communities, campus programmes, creator content and hands-on retail experiences will help consumers engage more closely with its products. The company also aims to improve coordination between marketing and retail teams to translate brand communication into stronger in-store engagement.

Realme also highlighted the role of its distributor network in sustaining its presence in India. Discussions focused on clearer product planning, better visibility for channel partners and closer coordination on local market execution, with partner profitability remaining a key consideration.

Through these initiatives, Realme aims to strengthen its mainline business and build lasting consumer preference in India, backed by continued investment in products, marketing and channel partnerships.