Libas Enters Jewellery Market With 100+ Designs

Libas has ventured into the jewellery segment with a new collection of more than 100 designs, expanding its portfolio beyond apparel and into adjacent fashion and lifestyle categories.

Priced between ₹399 and ₹1,299, the collection includes jewellery sets, mangalsutras, necklaces, chains, bangles and earrings. Created for festive celebrations and wedding occasions, the range features gold-plated, silver-plated and oxidised jewellery, along with anti-tarnish finishes.

The collection is currently available on the brand’s website and mobile app, as well as leading online marketplaces. Libas plans to introduce the jewellery range at its exclusive brand outlets (EBOs) in the coming months.

The jewellery launch follows the brand’s recent entry into the fragrance category, highlighting its strategy of expanding into complementary fashion and lifestyle segments that cater to its existing customer base.

Sidhant Keshwani, Founder & CEO, Libas said, “Libas has always been built around a deep understanding of the Indian consumer and how fashion is evolving across occasions. Our entry into jewellery is a natural progression of that vision, but more importantly, it reflects our ambition to build Libas as a larger fashion business. As we expand into new categories, our focus will remain on creating strong consumer relevance while building businesses that can scale over the long term.”

Initially available through Libas’ digital platforms, the jewellery collection is set to expand to the brand’s exclusive brand outlets (EBOs). The offline rollout is expected to further strengthen Libas’ omnichannel presence while making the collection accessible to customers through its physical retail network.