Clovia Partners with Cinepolis at Delhi Mall Ahead of Film Release

Clovia, India’s leading lingerie and personal care brand, has partnered with Cinepolis at V3S Mall, Delhi, around the release of the movie Drishyam: The Conclusion.

The activation features specially designed hangings placed inside every cubicle of the women’s washroom, carrying Clovia’s “Caught You” messaging along with a bra-inspired visual. The communication draws attention to a familiar lingerie moment, checking or adjusting your fit in front of the mirror, while encouraging visitors to find their perfect fit at the Clovia store in the same mall.

By using humour and a playful approach, Clovia is making a conversation around lingerie fit feel more natural, relatable and engaging.

“At Clovia, we have always believed that conversations around lingerie should be simple, relatable and comfortable. Through our partnership with Cinepolis, we are bringing our goal of finding the right fit messaging into an everyday setting and inviting women to think about their fit while giving them an easy opportunity to explore the right options at our store.” said Sshruti Khaneja, VP - Offline Sales, Clovia.

The experience reflects Clovia’s approach to turning everyday consumer insights into culturally relevant brand moments. With this activation, the brand brings fit and comfort into an unexpected setting, creating a moment that invites women to pause, smile and reconsider what the right fit means to them.