Clovia: Redefining Lingerie, Fashion & Personal Care for the Urban Indian Woman
At Clovia, we believe that fashion is not just about clothes—it's about confidence, comfort, and self-expression. As a premier lingerie, fashion, and personal care brand in India, Clovia is dedicated to empowering the modern Indian woman by offering high-quality, stylish, and thoughtfully designed products that cater to her evolving needs.
Our journey began with a bold vision: to revolutionize the way Indian women perceive and purchase lingerie. Over the years, we’ve grown to become one of India’s most loved brands in the intimate wear, fashionwear, and wellness space. Our extensive product range includes everything from bras and panties to nightwear, activewear, shapewear, personal care products, and more—each designed to make women feel confident, beautiful, and truly themselves.
Who We Are
Clovia is more than just a lingerie brand. We are a lifestyle and personal care brand for the urban Indian woman—a woman who is confident, independent, and unapologetically herself. We understand that every woman is unique, and so are her needs. Our aim is to deliver tailor-made solutions for Indian body types, skin tones, preferences, and lifestyles.
From offering the perfect fit in lingerie to formulating skin-friendly personal care products, we keep the modern woman at the center of everything we do. Our product lines are crafted using cutting-edge technology, premium fabrics, and skin-safe ingredients, ensuring that style never compromises comfort or health.
Our Mission
Our mission is to bring confidence and convenience to every Indian woman by making high-quality, well-fitting lingerie and wellness products accessible, affordable, and appealing. We want to break taboos around intimate wear, encourage body positivity, and create a safe space where women feel empowered to make informed fashion and self-care choices.
Our USP – What Makes Clovia Different?
Indian Body Fit Technology
We use a proprietary data-driven approach that takes into account over 1 million body scans of Indian women to ensure the best possible fit.
Direct-to-Consumer Model
Our online-first approach helps cut out the middlemen and deliver premium quality at affordable prices. Clovia products are available on our website, app, and major e-commerce platforms like Amazon, Flipkart, Myntra, and Nykaa.
Fashion Meets Functionality
Our designs combine global fashion trends with practical Indian sensibilities, making us a perfect blend of style and utility.
Sustainable and Ethical
We are committed to sustainability and ethical sourcing. Our packaging is eco-conscious, and many of our products are made using organic or recycled materials.
Personalization
With our AI-based recommendation engine, users can find their perfect lingerie fit in just a few clicks, making shopping personalized and stress-free.
Our Commitment to Women’s Wellness
At Clovia, we believe that wellness is not a luxury—it’s a necessity. That’s why our products go beyond beauty and aesthetics. We aim to promote menstrual hygiene, intimate health, and holistic self-care through both our products and our content.
Join the Clovia Tribe
Whether you’re looking for the perfect everyday bra, a thoughtful gift set, or a chemical-free skincare routine, Clovia has something for every woman. Our mission is simple—to make women feel fabulous inside and out.
We invite you to join the Clovia tribe—a growing community of confident, stylish, and health-conscious women who choose nothing but the best for themselves.
Clovia is proud to be a Made-in-India brand serving the needs of modern Indian women with innovation, integrity, and inclusivity. From lingerie and loungewear to skincare and beyond, we are here to support every woman’s journey to self-love and confidence.
Operations Commenced On 2012
Franchise Commenced On 2017
Investment INR 20lakh - 30lakh
Franchise/Brand Fee INR 000
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 100 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Other investment requirements No
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu, Ladakh
Type of property required for this franchise opportunity Commercial
Floor area requirement 450 - 500 Sq.ft
Preferred location of unit franchise outlet main road , market area
Detailed operating manuals for franchisees Yes
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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