Amanora Mall, Pune has launched Amanora Gold Souk, a dedicated jewellery destination positioned as Pune’s first Gold Souk. Located in the mall’s West Block, the two-floor destination brings together gold, diamond, silver and lab-grown diamond jewellery brands.
Spread across the ground and first floors, the Gold Souk offers traditional bridal and heritage jewellery alongside contemporary, everyday and lab-grown diamond collections.
The ground floor houses Tanishq Jewellery, P.N. Gadgil & Sons, Indriya – Aditya Birla Jewellery, Reva by PNG and Gargi by PNG. The first floor features contemporary and new-age jewellery brands including Yoou by PNG Jewellers, Saar by Ranka, GIVA, BlueStone Jewellery, Kisna Diamond & Gold Jewellery and Shaar Gold. It also includes lab-grown diamond brands such as Aukera, ONYA, Svaraa Jewels, Ivana Jewels, Limelight, Ethera, Nibhana, Mayavé Jewellery, Solitario Diamonds and Lukson.
The Gold Souk has been developed as a dedicated jewellery retail zone within the mall, with individual brand outlets across the two floors. The destination caters to wedding, festive, gifting and everyday jewellery purchases.
Commenting on the launch, Surjit Singh Rajpurohit, CEO, Amanora Mall, said, “At Amanora Mall, we have always strived to elevate Pune’s shopping experience by bringing convenience, variety and luxury under one roof. With the launch of Pune’s first Gold Souk, we are creating a dedicated destination where patrons can explore an extensive selection of leading jewellery brands in one place. With its convenient location, dedicated parking and luxurious ambience, Amanora Gold Souk has been designed to make jewellery shopping more seamless and experiential. We are delighted to welcome Punekars to this new destination and offer them a new way to discover, experience and shop for jewellery.”