Snapdeal Strengthens Fashion Line-Up with New Brands Ahead of Festive Season

In a move to bolster its fashion offerings ahead of the festive season, Snapdeal has announced the onboarding of popular apparel and accessory brands such as Tokyo Talkies, Highlander, Oomph! and Sassafras. These new additions join an already diverse portfolio that includes well-known names like Maniac, Clovia, Janasya, Juniper, Campus, Benekleed, Dollar, Shoetopia, and Anand Sarees.

The expanded lineup enhances Snapdeal’s range of apparel, footwear, and accessories, catering to a broad spectrum of style preferences and budgets. The platform continues to see strong contributions from regional sellers, particularly in categories like men’s ethnic wear, women’s salwar suits and sarees, and kids’ ethnic wear — segments driven by a deep understanding of local tastes and cultural trends.

“The festive season is when customers are actively looking to refresh their wardrobes with trendy styles and also shop for gifts,” said Achint Setia, CEO of Snapdeal. “By expanding our assortment with new and existing brands, we’re ensuring shoppers have access to lakhs of stylish, affordably priced designs that blend tradition with contemporary fashion.”

With the festive season coinciding with the onset of winter, Snapdeal expects a further uptick in demand across its clothing categories. The latest brand partnerships position the platform to serve the seasonal surge with a wider, more curated selection for fashion-forward consumers across India.