Flipkart CEO Hails GST Reforms as Catalyst for Consumption Ahead of Big Billion Days 2025

Flipkart Group CEO Kalyan Krishnamurthy has lauded the recent GST reforms as a key driver of consumption and market inclusivity, just days ahead of the e-commerce platform’s annual mega sale event, The Big Billion Days 2025. Speaking at an internal employee event on Wednesday, Krishnamurthy emphasized the positive impact of the revised tax slabs on both buyers and sellers.

“The GST reforms are a critical enabler of increased purchasing power and broader market access,” Krishnamurthy told employees, according to sources. He said the streamlined tax structure would not only empower sellers but also allow sharper pricing for customers, potentially spurring stronger sales momentum during the festive shopping season.

Flipkart recently updated its seller compliance systems to automatically align GST rates based on product HSN codes—simplifying regulatory adherence while allowing cost benefits to be passed directly to consumers.

The remarks come as Flipkart prepares for its flagship sale, set to kick off later this month. Krishnamurthy highlighted that the company has seen “encouraging momentum” in recent months, citing a fourfold year-on-year increase in units sold and a 1.3x expansion in product selection on the platform.

He also pointed to a surge in seller confidence, revealing that Flipkart recently recorded its highest-ever Seller Net Promoter Score (NPS), an indication of deepening partnerships and improved seller experience on the platform.

The comments follow last week’s GST Council meeting, which approved a revised slab structure consisting of 5% and 18%, with a special 40% rate reserved for tobacco, related products, and ultra-luxury items. The changes, which take effect from September 22, mark a significant simplification from the current four-slab system of 5%, 12%, 18%, and 28%.

Flipkart is expected to capitalize on the momentum created by the new tax regime and its internal operational enhancements during The Big Billion Days, one of India’s most anticipated online shopping events.

(Source: PTI)