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Farzi Café has relaunched its CyberHub outlet after a four month refurbishment, signalling a strategic repositioning as competition intensifies within the premium casual dining space. The revamp reflects the brand’s focus on staying aligned with evolving consumer preferences that increasingly favour experience-led dining formats.
Established in 2014, the brand has completed close to a decade of operations and expanded its footprint across India and key international markets such as New York, Seattle and London. It has built its identity around reinterpreting Indian cuisine in a contemporary format for urban audiences.
The CyberHub outlet has been reimagined to cater to dual demand occasions, blending all-day dining with an evening-focused bar experience. The redesigned layout introduces distinct café and bar zones while maintaining a cohesive aesthetic. Interiors now lean towards a more contemporary design approach, moving away from the earlier rustic style while retaining elements of the brand’s signature colour palette.
Zorawar Kalra, Founder and Managing Director of Massive Restaurants Pvt. Ltd., said, “Farzi Cafe has always been a genre-defining brand. Introduced in 2014, it reshaped the perception of Indian cuisine and laid the foundation for the modern Indian café movement in the country. With the new menu and beverage programme, the brand once again looks to create a meaningful shift drawing from years of learning and creative exploration. The cocktail programme pays homage to India’s great cities, each drink inspired by their energy, culture, and flavours, while the Quantum Coffee menu brings a similarly progressive approach to coffee. Together, they extend Farzi Cafe’s philosophy beyond the plate.”
The culinary programme continues to centre on reimagining Indian flavours through a structured menu spanning small plates, mains and bar bites. Signature dishes include Dal Chawal Arancini, Banarsi Tamatar Chaat, Tempura Fried Prawns with Rasam Reduction, Burrata Thecha Bomb and Galouti Burgers. The offering also features vegetarian selections such as Avocado Laphing Tibetan, Injipuli Lotus Stem and Chilli Cheese Jalebi, alongside non vegetarian options including Tibetan Shaphalay, Chicken and Waffle, and Lamb Chops with Mint Labneh.
The main course selection brings together dishes like Rogan Josh Shepherd’s Pie, Crispy Burrata with Makhni Sauce, Mushroom Korma, Railway Chicken Curry and Kosha Mangsho. The bar menu includes items such as Amritsari Fish Tacos, Madurai Parrota Bhel, Coorgii Pepper Chicken Wontons and Keema Kulcha Sliders. Additionally, the outlet has introduced Taftan based pizzas, including Margherita Taftan and Andhra Chicken Taftan, blending Indian bread formats with globally familiar categories.
The dessert menu continues to embrace a reinterpretation approach, featuring offerings such as Parle G Cheesecake, Tres Leches Rasmalai and Mithai Tiramisu, designed to balance familiarity with innovative formats.
On the beverage front, the outlet has introduced a refreshed cocktail programme curated by Anurag Dhingra, Head of Liquid Artistry at Massive Restaurants. The menu includes city inspired creations drawing from markets like Delhi, Mumbai, Goa, Hyderabad, Bengaluru and Kolkata, with an emphasis on regional flavour cues and mixology driven formats.
The coffee programme has also been scaled up to support all day consumption, spanning classic espresso based beverages, flavoured options, cold brews and non caffeinated selections such as turmeric and matcha based drinks, along with alternative milk choices.
Commenting on the development, the company indicated that the updated format is aligned with its broader positioning under the “Farzi. Forward.” approach, which focuses on evolving the brand while maintaining its core identity.
The reopening underscores a wider industry shift, with established restaurant brands focusing on format upgrades, menu engineering and beverage innovation to boost repeat visits and drive higher spend in an increasingly competitive urban dining arena.
