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Popeyes® is expanding its footprint in Tamil Nadu with three restaurants in Coimbatore, strengthening its presence in one of the state’s growing food markets. The expansion by Jubilant FoodWorks Limited, the brand’s operator in India, reflects its focus on entering key urban centres with strong consumption potential and evolving dining preferences.
The three restaurants are located at Brookefields Mall, Prozone Mall and Civil Aerodrome Post, giving Popeyes® a presence across key shopping, commercial and residential catchments in the city. The new Brookefields Mall outlet further extends the brand’s reach among Coimbatore’s growing consumer base.
Known as the ‘Manchester of South India’, Coimbatore has a strong entrepreneurial ecosystem alongside expanding IT and manufacturing sectors and a sizeable student population. The city’s evolving dining landscape has also created demand for international quick service restaurant brands, providing an opportunity for Popeyes® to introduce its Louisiana style flavours to a wider audience.
Originating in Louisiana, Popeyes® is known for its bold, flavour packed fried chicken. Its signature chicken is marinated for 12 hours in a blend of Cajun spices before being hand breaded and cooked. The brand’s Chicken Sandwich has also gained global recognition for driving strong consumer demand following its launch.
After expanding across Bengaluru, Chennai, Delhi NCR, Mumbai and Punjab, Popeyes® is now adding Coimbatore to its growing India network.
Vibhor Gupta, EVP and Chief Business Officer, Popeyes®, Jubilant FoodWorks Limited, expressed his enthusiasm at the launch, saying, “We have been receiving tremendous customer love and queries from Coimbatore, asking us to launch in the city, and we are excited to mark our entry with three restaurants, with many more to come. At Popeyes®, every new restaurant represents more than just expansion, it is an opportunity to introduce more consumers to our authentic Louisiana flavours and hospitality. We see Coimbatore as a high-potential market with a growing appetite for bold, flavour-first dining experiences, and our entry into the city marks another strategic step in expanding Popeyes®’ presence across India’s key consumption centres. We look forward to becoming a part of Coimbatore’s vibrant dining culture and serving our world-famous chicken to the city’s growing community of food lovers.”
To connect with Coimbatore’s local audience, Popeyes® has introduced the campaign theme “World Famous Chicken, Loved by Millions – Namma Kovai, Namma Popeyes®.” The campaign blends the brand’s Louisiana heritage with a local identity as it establishes its presence in the city.
As part of the launch, customers can avail of a limited period offer of 15 pieces of Popeyes® signature chicken at INR 399. The Coimbatore expansion further strengthens the brand’s footprint in Tamil Nadu as it brings its globally recognised, flavour focused menu to another growing market in South India.
