CavinKare Debuts in Ice Cream Market with Innovative Product Line

Marking its foray into India’s rapidly expanding ice cream market, Chennai-based FMCG major CavinKare has entered the segment with a new product line.

In a category largely dominated by conventional flavours and formats, the company aims to stand out with an infusion-led approach, according to a media release.

CavinKare’s strategy focuses on blending real ingredients; such as fruits, chocolates, cookies, premium nuts, and traditional Indian sweets; directly into the ice cream to create a differentiated offering.

The portfolio comprises 72 variants across 24 flavours, organised into seven infusion categories; real fruits, dry fruits, mithai, chocolate, classic, signature, and candy.

CK Ranganathan, Chairman & Managing Director, CavinKare, said, “Our entry into the ice cream category through our infusion-led approach, aims to introduce the indulgence consumers typically associate with ice cream parlours into a far more accessible, at-home experience,” he said.

The range is currently available in Chennai through Swiggy and Zomato, and will be progressively expanded across multiple channels, including quick commerce platforms and retail outlets, as part of CavinKare’s phased go-to-market strategy. The portfolio comes in three pack sizes;100 ml, 500 ml, and 750 ml, with prices starting at ₹89.