Singapore-based start-up Spini sets up base in India; secures S$1 million from Walden

The increasingly crowded Indian market with brands jostling for customer attention across various platforms is set to undergo a significant paradigm shift. The launch of a unique online marketplace app - 'Spini' aims to open up a new horizon of business opportunities for common people and salespersons. The start-up operated by a lean yet strong technology backed team spread across Chennai, Bangalore and Singapore aims to play a crucial role in connecting people with the right information at the right time. 

The company today announced the closing of its first round of funding of S$ 1 million from Walden International (WI) that will be used primarily to enable market expansion in India and strengthen its platform development portfolio. WI's global investments include names like GoPro, Creative Technology, MindTree, SINA, AutoNavi, Inphi, Silergy Corp and many more.

"Reaching out to the right customer at the right time to close a deal has always been a huge challenge for every business. Cold calling is long dead and ineffective, therefore every salesperson is looking out for new avenues to find out their potential customers. Through Spini, we have a solution which helps salespersons and also empowers ordinary people to make money," said Shankar G, Co-founder & CEO, Spini.

"This investment is a powerful endorsement of our unique value proposition in the marketplace category. We are delighted to partner with a strong team of investors who can help realize this vision," he added further. Established in 2014, Spini was co-founded by Eddie Chau, Shankar G and Chong-Kian Soh in Singapore.

Chennai becomes the first city where Spini is being launched in addition to a strong presence in Bangalore and Singapore. Being a marketplace, people can post information related to a customer planning for a purchase and salesperson bid for and buy those as leads. Spini offers users ways to make money on information they hold and the salesperson gains a qualified lead where his chances of closing the sale are much higher and his productivity increases.
  
While the app has just been launched in Chennai, the company is planning to cover more cities soon and confident of closing millions of transactions across India. In the coming years, the India operations and Singapore team will serve as the hub for all developing markets in India and the rest of Asia.

The app also provides a wide range of first-of-its kind features including quality check, anonymity, private chat facility, easy to use payment process and reverse auction based bidding that help users to monetize information and connections.

"Knowledge is passé as anyone can Google anything! Real time Information is definitely the king now. At Spini, we are spinning a brand new career path that is driven by self-empowerment in life and is empowering stay-at-home moms, retirees, students and even professionals to monetize information," said Eddie Chau, Co-founder & Chairman, Spini.