A joint survey conducted by National Association of Software and Services Companies (NASSCOM) and Nielson India has highlighted a major opportunity for technology firms as SMEs looks to enhance their software usage.
A joint survey conducted by National Association of Software and Services Companies (NASSCOM) and Nielson India has highlighted a major opportunity for technology firms as SMEs looks to enhance their software usage.
The findings of the ‘NASSCOM AWSME India Survey 2012’ revealed that although 90 per cent of SMEs surveyed were aware of the kind of software that can be installed on laptops or PCs, only 64 per cent were actually using such technology. The survey identified that the Indian SME market is open to the use of productivity enhancement software.
The survey was conducted as part of a NASSCOM initiative to increase IT adoption in the SME market and promote the use of software for business efficiency.
“We truly believe that small is the next big for the Indian IT industry, and it is these SMEs that will be the growth drivers of the economy. We recognize the immense potential business software and technology can bring to these companies, and this makes them an attractive market to developers provided the right opportunities are leveraged. The survey validates this recognition,” said Som Mittal, President, NASSCOM.
The survey was conducted between 1st October, 2012 and 21st October, 2012. NASSCOM partnered with Nielsen India to carry out the survey across 10 Indian cities. Over 1,000 individuals participated in the survey, and these were all key decision makers within SMEs (either SME founders, CEOs, MDs, Partners or Owners).
The findings were presented at a session held on day one of the NASSCOM Product Conclave 2012 on Wednesday in Bangalore.
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