CaratLane has six stores across Delhi, Hyederabad, Bangalore and Coimbatore.
CaratLane.com, an online retailer of diamond solitaires and precious jewellery, has opened its first store, in Indore. The store will exhibit an array of solitaire, diamond jewellery and CaratLane’s signature collections of precious jewellery.
“This store has been designed to encourage “browsing”, similar to shopping on a website, and is equipped with several touch screens and tablets that showcase CaratLane’s stunning collections,” said the company’s official press release.
CaratLane.com was founded in October 2008 and it now has six stores across Delhi, Hyederabad, Bangalore and Coimbatore.
MithunSacheti, CEO and Co-founder, CaratLane.com, said, “We have seen a consistent rise in the number of shoppers at CaratLane.com, and believe that this store will delight those who are still unsure about the online buying experience. Given the high-value of the purchase, the ‘touch and feel’ factor provided here will make it easier for customers to buy solitaires and diamond jewellery.”
“The city has great potential and its evident from the traffic we currently witness online, and that makes it the most appropriate place to establish our Brick and Mortar Store at Indore. The offline presence helps in building a stronger personal relationship with consumers by giving a human face to the brand. The idea of having retail stores is to induce confidence among consumers in favour of CaratLane," added Calvin John, VP (Offline Marketing), CaratLane.com.
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