Logicserve Digital appoints Anshuman Misra as the COO of Couponraja and CompareRaja

Logicserve Digital, the Indian arm of Logicserve Group, has announced the appointment of Anshuman Misra as COO of Couponraja and CompareRaja.

“Couponraja is one of the leading coupon code aggregators and CompareRaja is a leading price comparison platform in the country,” said the press statement.

Logicserve Digital is Logicserve Group's Indian arm for digital media endeavours to unlock the untapped potential for its clients and consumers by bridging the brand-consumer gap through innovative solutions on World Wide Web.

Anshuman comes with over 15 years of experience in the field of e-commerce, digital marketing and international business. Prior to this, he was heading Internet Banking and e-commerce at ICICI Bank for almost three years. Earlier on in his career, he co-founded Merinews.com (a citizen journalism powered news portal) and guided it through its early stages.

Having worked with international as well as Indian markets, his specialties include alliances and partnerships management, digital marketing strategy, customer retention, start-up supervision etc.

In his new role as COO, Anshuman's main focus would be to make Couponraja and CompareRaja an integral part of Indian e-commerce ecosystem. This will include providing the best online coupon codes via Couponraja along with accurate price comparison via CompareRaja.

Prasad Shejale, Co-Founder & CEO (India), Logicserve Group, said, "We heartily welcome Anshuman and wish him the very best for this new role. Anshuman is joining us at a time when the e-commerce industry is heading to the next level of growth. Given his understanding of online businesses at scale, I am sure he would be instrumental in growing our reach manifold. Couponraja and CompareRaja will reach greater heights as he creates more opportunities and increases the pace of innovations in the company."

"The customers expect a seamless and world-class money-saving experience from our products. We would work towards greater personalisation based on the evolving user preferences and would engage with them where they are across technologies, platforms and devices. These are exciting times and we would love to add to the excitement," added Anshuman.