LAVA, one of the fastest growing companies in the mobile handset industry, has been recognized among the Top 100 \'Most Exciting Brands 2014\' by Brand Equity in the \'Brand Equity\'s Most Exciting Brands\' Survey.
LAVA, one of the fastest growing companies in the mobile handset industry, has been recognized among the Top 100 “Most Exciting Brands 2014” by Brand Equity in the “Brand Equity's Most Exciting Brands” Survey.
Brand Equity's Most Exciting Brands is a recently launched (2013) annual research property from Brand Equity and Nielsen. It speaks directly to the youth to discover the brands that capture the imagination of this aspirational segment of consumers. The survey and its methodology is improved and expanded every year, to better represent the set of brands relevant to young India and to capture those that stand out as the buzziest, trendiest and most exciting.
The survey was carried out among youth in the 15-24 age group, from SEC A. The study was conducted in seven cities - Bengaluru, Chennai, Delhi, Hyderabad, Kolkata, Mumbai and Pune. The sample per city was 156, with a total design sample of 1092. Interviews were conducted at Graduate and Post-Graduate colleges in each city. The study construct was based upon the ET Most Trusted Brands Survey.
On this recognition, Tarun Verma, DGM, Marketing, Lava International said, “It is indeed a prestigious moment to be in the company of such august brands. We would like to thank Brand Equity, our consumers and all stakeholders in the value chain for trusting, understanding and enjoying the true essence of brand LAVA. This could not have been achieved without the hard work and commitment of each and every member of the LAVA family and the confidence that the consumer has instilled in us. In this very dynamic age of technology, we continuously strive to make our products and brand relevant and differentiated to deliver value in the complete chain.”
Lava has also been recently honored as the “Emerging Company of the Year 2013”and was chosen by the Indian consumers as the 5th most trusted brand in TRA’s Brand Trust Report.
Established in the year 2009, Lava is amongst the top Indian brands in the mobile handset industry. Lava brings in products that offer superior value through good quality and best-in-class features at an affordable price. Headquartered in New Delhi, the company has offices in Mumbai, Hyderabad, Kolkata and abroad.