IAMAI: SMS ban affecting SMEs
Hotline: 1800 102 2007
X
Search Business Opportunities
2012-08-24

IAMAI: SMS ban affecting SMEs

The Internet and Mobile Association of India (IAMAI) has said that the ban on bulk SMSes should be immediately lifted as it is affecting the business of many firms, mainly small and medium enterprises (SMEs).

The Internet and Mobile Association of India (IAMAI) has said that the ban on bulk SMSes should be immediately lifted as it is affecting the business of many firms, mainly small and medium enterprises (SMEs).

The government has made the right move by putting "transactional and information messages sent out by aggregators on behalf of institutions and companies out of the purview of the current ban,” IAMAI said in a press release. However, “The current ban on commercial or promotional messages sent by registered telemarketers should be lifted immediately,” it added.

"Such commercial messages are sent on behalf of recognised entities, by registered telemarketers through authorised telecom resources and there is no scope of spreading mischief or rumours through these messages," the release said.

The government had banned bulk SMSes and MMSes for a period of 15 days starting Aug 17 in the wake of a hate campaign targeting people from the northeast.

Currently there are more than 1,00,000 enterprises, mainly SMEs, that are dependent on SMEes for customer outreach which are sent out by over 3,000 registered telemarketers based on rules set by Telecom Regulatory Authority of India (TRAI).

According to IAMAI, these are most firmly controlled and monitored and hence have no room for misuse.

The association feels that rather than imposing ban, the government should use the services of bulk SMS providers in order to send out positive messages during normal as well as during times of crisis.

Related opportunities
  • Women's clothing
    Kayser is one of the world's leading brands in lingerie,..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 30lac - 50lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Ayurvedic, Herbal & Organic Products
    About Company:Bio Veda Action Research company formerly known as Biotique..
    Locations looking for expansion New Delhi
    Establishment year 1992
    Franchising Launch Date 2015
    Investment size Rs. 10lac - 20lac
    Space required 200 – 500 sq. ft.
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New Delhi New Delhi
  • Partner with Cafe Frespresso and be part of India’s fastest..
    Locations looking for expansion Gujarat
    Establishment year 2010
    Franchising Launch Date 2010
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater vapi Gujarat
  • Computer and ICT Services
    About: Developed by Vidhya Management Services Pvt. Ltd., Quikfee is an..
    Locations looking for expansion Delhi
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 50 K - 2lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities

Free Advice - Ask Our Experts