Hotline: 1800 102 2007
X
Loading
Search Business Opportunities
2012-08-24

IAMAI: SMS ban affecting SMEs

The Internet and Mobile Association of India (IAMAI) has said that the ban on bulk SMSes should be immediately lifted as it is affecting the business of many firms, mainly small and medium enterprises (SMEs).

The Internet and Mobile Association of India (IAMAI) has said that the ban on bulk SMSes should be immediately lifted as it is affecting the business of many firms, mainly small and medium enterprises (SMEs).

The government has made the right move by putting "transactional and information messages sent out by aggregators on behalf of institutions and companies out of the purview of the current ban,” IAMAI said in a press release. However, “The current ban on commercial or promotional messages sent by registered telemarketers should be lifted immediately,” it added.

"Such commercial messages are sent on behalf of recognised entities, by registered telemarketers through authorised telecom resources and there is no scope of spreading mischief or rumours through these messages," the release said.

The government had banned bulk SMSes and MMSes for a period of 15 days starting Aug 17 in the wake of a hate campaign targeting people from the northeast.

Currently there are more than 1,00,000 enterprises, mainly SMEs, that are dependent on SMEes for customer outreach which are sent out by over 3,000 registered telemarketers based on rules set by Telecom Regulatory Authority of India (TRAI).

According to IAMAI, these are most firmly controlled and monitored and hence have no room for misuse.

The association feels that rather than imposing ban, the government should use the services of bulk SMS providers in order to send out positive messages during normal as well as during times of crisis.

Related opportunities
  • “Be a part of ever growing spa industry with Spa..
    Locations looking for expansion Madhya Pradesh
    Establishment year 2015
    Franchising Launch Date 2015
    Investment size Rs. 20lac - 30lac
    Space required 1000 - 5000 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Ratlam Madhya Pradesh
  • About: Cuttingedge Translation Services Pvt. Ltd. is one of the leading..
    Locations looking for expansion Delhi
    Establishment year 2008
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Express Food Joints / Drive Through
    About Jerry's PizzaJerry’s first store opened in 1954 outside Washington,..
    Locations looking for expansion New Delhi
    Establishment year 2016
    Franchising Launch Date 2016
    Investment size Rs. 30lac - 50lac
    Space required 500 - 1200 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater South Delhi New Delhi
  • Others Health Care & Fitness
    About:Aviators Air Rescue Ltd., is a pioneer in Helicopter Emergency..
    Locations looking for expansion Karnataka
    Establishment year 2005
    Franchising Launch Date 2017
    Investment size Rs. 5lac - 10lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Bangalore Urban District Karnataka
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities