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2013-03-25

H&R Johnson expands production capacity, focus on SMEs to drive growth

Ceramic tiles manufacturer H&R Johnson (India), a division of Prism Cement Limited today announced the expansion of industrial tiles manufacturing capacity at its Dewas unit in Madhya Pradesh. The company, in a release stated that with this expansion, its

Ceramic tiles manufacturer H&R Johnson (India), a division of Prism Cement Limited today announced the expansion of industrial tiles manufacturing capacity at its Dewas unit in Madhya Pradesh. The company, in a release stated that with this expansion, its industrial tile capacity has enhanced to over 4 million square meters (sqm) annually making it one of the largest industrial tile manufacturing units in India with overall installed capacities crossing 54 million sqm per annum.

The expansion is funded through Rs 400 crore capex (capital expenditure) investment.

Announcing the expansion, Vikas Seth, Regional Head, H&R Johnson (India), said, “The investments to enhance capacity of our industrial tiling solutions is part of our business plan to focus on high-value innovations in the industrial flooring category. We will be extending our category innovations to offer solutions catered to the specific profile of SMEs. We see a quantum of future growth being delivered from the SME segment.”

As part of its strategic business plan, the company is expanding its industrial product line to cater to the requirements of SMEs. “H&R Johnson (India) sees the potential to engage with SMEs in India to deliver best industrial flooring solutions at competitive economics. Apart from our wide range of industrial solutions portfolio catering to over 20 industry types, we have a basket of products to combine aesthetics and industrial functionality to suit unique requirement of various SME units,” said Ravi Aravamuthan, General Manager, H&R Johnson (India).

According to the release, the company's specific emphasis on product innovation and development for the SME segment has tried to understand and address the inherent and prolific customer needs of this segment. Growth for Johnson Endura's industrial tiling solutions comes from high volume push and there is a very strong growth momentum the company sees in its SME business focus.

Once the Dewas unit reaches peak production with the new capacities, it will have the potential to generate over Rs 100 crore to Rs 150 crore revenues annually, the release added.

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