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2014-09-27

Delhi-based WooMe receives funding from 5ideas Startup Superfuel

WooMe is a mobile app that enables interactivity among TV channels, music, movies, movie trailers, radio, multiplexes and advertising.

Delhi-based Telefusion Mobile TV Pvt Ltd, the company behind WooMe.mobi, a mobile-based live TV interaction and engagement app, has secured an undisclosed amount in funding from 5ideas Startup Superfuel, an early-stage venture capital initiative launched by Pearl Uppal and Gaurav Kachru, as reported by VCCircle.

 

The start-up was founded in 2012 by siblings Maxel & Sanju Rapheal. WooMe is a mobile app that enables interactivity among TV channels, music, movies, movie trailers, radio, multiplexes and advertising. With its audio content recognition (ACR) technology, the app listens and recognises what a user is watching or listening and serves additional relevant content such as exclusive videos, pictures, news and trivia to the users’ mobile screens. This allows brands to interact with their users in a contextual and meaningful manner using the mobile screen.

 

WooMe claims that it has already indexed over 30 million songs across Bollywood, Tamil, Telugu, English and other global music. The start-up has also partnered with Sportz Interactive. WooMe is also integrating its technology with multiplexes across India for making pre-show trailers and commercials more interesting and engaging.

 

“With our patent pending technology any TV channel, music, movie trailer or ad anywhere in the world can be activated with interactive content in less than 15 minutes. Advertisers can directly communicate to the consumers like pushing an exclusive deal, extended product video, more info or even conducting a poll as they watch the ad on TV, multiplex or even listening to Radio,” Maxel told VCCircle.

 

 

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