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2015-02-12

BookMyShow buys majority stake in social media analytics startup Eventifier

The deal which values the company at over $2 Million, will see the current investors Kae Capital, Accel Partners and The Startup Centre exit the company.

BigTree Entertainment the company that owns India's largest online entertainment ticketing portal BookMyShow, has acquired a majority stake in Bangalore based Social Media Analytics start-up Eventifier. The deal which values the company at over $2 Million, will see the current investors Kae Capital, Accel Partners and The Startup Centre exit the company.

Speaking on the deal, Ashish Hemrajani, Founder & CEO, BookMyShow, "Jazeel, Nazim and Mohammed are an awesome bunch of guys who have really pursued in trying to solve the social fragmentation,analytics, marketability and sentimentality using human factors. We really liked their vision and what they were looking to solve and we felt that we might be able to help along the way in achieving their goals."   

Eventifier, which was founded by Jazeel Ferry & his co-founders in 2012, is a company that competes in the SAS industry, offering software solutions that are primarily used to consolidate, track & analyse content feed on social media platforms generated during a targeted social media campaign. The Start-up currently serves over 1500 clients, with many blue chip companies like Pearson, UBM Tech, Clinton Foundation and NASA being part of its clientele.

Speaking on the deal, Jazeel Ferry Founder & CEO, "We couldn't be more excited about working with bookmyshow, as it's a very big endorsement for what we are doing. We shall be operating independently as a company and will continue to cater to customers globally. We have a long vision in coming years along with bookmyshow and by combining forces we believe we can scale Eventifier and cater to a larger audience in coming years."

Eventifier will complement BookMyShow's social needs in the cinema and events space, but over time will integrate as part of bookmyshow's larger strategy for diversified business offerings. The deal is the second acquisition by BigTree Entertainment after its buyout of Chennai based online ticketing portal Ticket Green in March 2013.

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