Welcome Guest

Home Interviews Emerging  Techpreneur  GeckoLife: A new social networking site knocking your screen

GeckoLife: A new social networking site knocking your screen

GeckoLife co-founder speaks about how their platform enable parents to monitor their children on a social site.

Tags: GeckoLife, Entrepreneur, Facebook, Social networking

BY Aparajita Choudhury | December 05, 2014 | COMMENTS ( 0 ) |

GeckoLife: A new social networking site knocking your screen
Rajeev Gupta Co-founder, GeckoLife

GeckoLife is a social platform that is suitable for groups, families and children. The platform is created with a focus on private and secure online communication and allows members to organise their activities and discussions according to their interest.

It is the brainchild of founders Rajeev Gupta and Ashish Trivedi, both parents who seek to create a meaningful, private social media experience for their families. With the platform, they want parents to feel more comfortable about introducing their children to the benefits of online communication. While nurturing their progress, parents can also use the opportunity to have conversations around online responsibility and smart social networking.

In an interaction with EntrepreneurIndia.com, Rajeev Gupta, Co-founder, GeckoLife, speaks about how GeckoLife enable parents to control and monitor their children on a social platform:

How did the idea of GeckoLife come about?

With almost 40 collective years of technology experience and 55 collective years of parenting, I and Ashish Trivedi felt the need of creating a new social media experience for families, which is private, collaborative, meaningful and inclusive of children.

GeckoLife gives parents of pre-teens the ability to oversee all connections, engagements and online content that their children have access to, thereby protecting them from online threats like cyber-bullying and inappropriate content. With a strong team of 20, GeckoLife has presence in India, Singapore, Australia and the USA.

Why GeckoLife? How it is different from other social networking sites when all the features more or less are similar to Facebook. It's rather a close one with limited exposure.

The main differentiator is Safety, Privacy and Usefulness, with a focus on Family. This stemmed from the fact that as the world becomes increasingly digitally enabled and children are exposed to this much earlier in their lives, digital footprints are forged at a young age.

The need for a platform that helps create a positive digital footprint is vital. GeckoLife has provisions that enable parents to control and monitor their children on the platform, a feature not currently available on mainstream social networks.

Safety and privacy are hallmarks of GeckoLife. Even for adults, with people publicising their lives online, it’s become apparent that many events, comments and pictures are not relevant to be shared online with everyone.

Too many social platforms are currently offering one single co-mingled timeline. We are strongly of the view that social should be ordered or arranged by subject or specified audiences. This creates heightened relevance and allows one to search and archive more effectively.

As far as security is concern, many think that Facebook is better equipped for it. What is your view?

Most social platforms are open and public by default, whereas GeckoLife in contrast is private and safer. On GeckoLife, members can share what they want, with whom they want. They can also control the content they view based on topic. GeckoLife is focused on a pull versus push-factor unlike most mainstream social networks.

On GeckoLife, members search and join conversations and activities that are of interest to them, without seeing irrelevant and potentially harmful content.

When it comes to protecting private information, the team at GeckoLife understands the sensitivity of the content, especially where young children is involved. All content shared on GeckoLife is controlled by the member and is not searchable on public search engines.

Do you think privacy concerns are compromised on online social platforms? To what extent one can safely do social networking using GeckoLife?

Social networks have become an avenue for extreme confidence. People express their opinions online, without considering the ramifications. It is also very often an outlet for projection of a false self-image. This results not only in an unreal digital presence, but also in over sharing.

At GeckoLife, our product is built around the idea that less is more. We strongly advocate creating, sharing and storing the more important aspects of ones lives online, and doing it all within a safe space.

What is the revenue model for your business venture? How are you thinking to monetise it without compromising security and privacy?

There are several options that we will look at as we scale up the platform. But it is important to note that at our core, we will always remain focused on what we stand for, i.e., privacy and safety. Our monetisation avenues include:

Sponsorship: Enterprises are interested in tapping the ‘family unit’. Accordingly, we intend to allow family orientated enterprises and organizations to create sponsored events on GeckoLife.

Groups: Charge groups and schools on a per user basis. Gecko becomes the tool for customer care (vis-a-vis, customer acquisition).

Family user: The more you use and store, the more you pay. Initially, we intend GeckoLife to be free. Once we are at critical mass (>100,000) we intend to add in the freemium model. We will position this to be ‘sort, safely, store.’

Commerce:  Per centage share of sales, products and services.

Apps: Revenue share.

White label: We have received compliments from SMEs, which have asked us to consider white labeling the product. This is potential blue sky as this provides significant long-term annuity. We have resisted focusing on this as we remain consumer focused at this stage.

What's the number of user base you have at present and in how many countries?

We currently have 5,000 active members spanning across 10 different countries.

Does the user’s base comprise of only parents and children? What feedbacks have you been receiving from them?

Our member base comprises of parents, children and groups. Feedback has been positive and majority of our members are active on a daily level. Even non-members see potential in joining.

Do you think GeckoLife in near future will give competition to Facebook?

We are not looking to directly compete with Facebook, but to give families and groups a safer option, who are looking for a more private way to be social.

What was your seed capital? Tell us more about the existing investors and funds raised till now?

We are currently funded by angel investors and successfully raised $1 million in seed funding in 2013. Our investors were high net worth individuals from Hong Kong, Singapore, USA, Australia and the Middle East. Just recently, we also closed a round of investment from the Singapore Government’s fund called JFDI.

What is your future roadmap for the next 2-3 years?

This industry is still only 10 years old. We have only scratched the surface of what social is, and how it will be used. With device availability and ubiquitous access, we believe there is abundant room for growth in the sector.

Specifically, the evolution in our view will entail greater privacy, more usefulness, micro-networks targeted towards specific interest groups of people. We aim at building our business around this need and will expand in a regional as well as global scale.

Please add your comment

Not readable? Change text.

Enter the characters as seen on the image (case insensitive)
  Notify me of followup comments via e-mail   Subscribe for daily newsletter

Related Interviews

Gain 20x efficiency improvement in recruitment with Hiree!

Manjunath Talwar, Co-founder & CEO & Abhijit Khasnis, Co-founder & COO of Hiree

With the ever increasing roles in work profile every day, one needs to add skills sets in his or her resume. A good placement in a good...

Prep tips for students to lead in tech savvy world

Piyush Agrawal, CEO and Co-Founder, SuperProfs.com

With growing rage of technology among young minds, online education has become a new rage. The tech savvy youth are now relining on...

How Rajan Anandan-backed Gift Cards India is making mark in online gifting sector

Firoz Khan, Co-founder & CEO, Gift Cards India

During Firoz Khan’s stint with Future Group, he saw a lot of gift vouchers being sold online, which ignited the spark in him to...

How Avekshaa Tech managed to clock 3-fold increase in revenue in a year

Rajinder Gandotra, Co-founder and CEO, Avekshaa Technologies

When Rajinder Gandotra, Arun Ramu and Ashutosh Shinde were building the Performance Engineering and Validation business ground up at...

How eMart Solutions is changing the loyalty landscape in India

Aditya Bahmidipaty, co-founder,eMart Solutions

Founded in 2009 by Aditya Bahmidipaty and Srikanth Chunduri, eMart Solutions deal in loyalty services programs in India and is poised to...

Furlenco redefining the furniture rental space in India

Ajith Karimpana, Founder & CEO, Furlenco

Coming from an Investment Banking technology background, Ajith Karimpana left his plush job as Vice President from Goldman Sachs in...

It's DONE! Restaurateurs' hunt for an integrated digital platform comes to an end

Himanshu Khona, Director, DONE Solutions

With over 14 years of experience in technology, latest technological developments and infrastructure set up, Himanshu Khona went on to...

How Swipe Tech's Shripal Gandhi managed to clock Rs 1 bn from just Rs 2 crore

Shripal Gandhi, Founder and CEO, Swipe Technologies

A chemical engineer by education, Shripal Gandhi is one of the many NRIs who have transitioned to India from US (where he led technology...

DesiDime contributes 10-15% traffic to various e-commerce sites

(Standing) Mehul Jobanputra, CEO & Co-founder, DesiDime.com

Jimish Jobanputra, a University of Illinois (Chicago) alumnus, worked in USA for five years until he realised his zeal for...

Hemant Jain brings 'Happy Hours' at your fingertips

Hemant Jain, Co-founder & Director, FNB City Media

Co-founded by Hemant Jain and Raviraj Meena in September 2013, FNB City Media is an early stage startup in the online food, restaurant,...

Dream to establish LateraLogics as the world’s most successful company: CEO S. Arjun

S. Arjun, Founder, LateraLogics

S. Arjun from Chennai is a class 9th student of Velammal Vidhyashram in Surapet. This young boy is the owner of...

Aiming for 100% YoY growth in 2015: RateGain's Bhanu Chopra

Bhanu Chopra, CEO, RateGain

A bootstrapped start-up, RateGain was established 10 years ago with 3 employees on board. RateGain clocked net new sales of $100,000 in...

Haptik: A revolution in the digital space

Aakrit Vaish, CEO, Haptik

Haptik was launched on 31st March, 2014. The application is available on both iOS and Android platforms free of cost. The beauty of...

'We focus on products that can go viral'

Alan D’Souza, Founder, Vavia Technologies

Started from a small hostel dormitory in Bangalore, Alan D’Souza laid the foundation of Vavia technologies on 8th August, 2008....

India to be largest digital education market by 2024: Jayashankar

B.Jayashankar, Director and Co-Founder, KNEWCLEUS

In the education industry in India, the adoption of technology among schools is in a nascent stage. Founded in the year May 2011,...

Aim to bring 1 million SMEs online: Ankit Gupta

Ankit Gupta, Founder & CEO, Webbzer

In a candid interaction with Entrepreneur India, Ankit Gupta, Founder & CEO, Webbzer shares his entrepreneurial journey, unique...

Making Quality Healthcare Accessible and Affordable

Sachin Chaudhary, Founder and CEO, Medical Second Opinion

In an interaction with SMEntrepreneur, Sachin Chaudhary, Founder and CEO, Medical Second Opinion (MSO), shares his views about his...

Enabling SMEs to Go Online Within 24 Hours

Manish Patil, Business Head, Ecommerce24

While talking to SMEntrepreneur, Manish Patil, Business Head, Ecommerce24, talks about his firm and the opportunities in online business...

Serving the 'Value & Budget' Segment

Yogendra Vasupal, CEO and Founder, Stayzilla.com

In an interview with SMEntrepreneur, Yogendra Vasupal, CEO and Founder, Stayzilla.com, discusses his market strategy and expansion...

A One-stop Shop for All Religious Needs

Saumya Vardhan, Founder & CEO, Shubhpuja.com

In an interview with SMEntrepreneur, Saumya Vardhan, Founder & CEO, Shubhpuja.com, shares her venture and entrepreneurial...

Meeting New Heights

Mayank Gupta, Managing Director, Prabhatam Group

What does your company offer? The core activities of the company include air-charter and passenger services for corporates, adventure...

"Our Customised Offering Helps SMEs to Choose What They Want"

V. Sunder, MD and CEO, Ma Foi Connecting Dots Advisory Pvt Ltd

What are your offerings for SMEs? One of our offering 360 SME GrowthConnect is specifically designed to address the SME market. ...

"I Saw the Power of This Space"

Vishal Gupta, Co-Founder and MD, mycity4kids.com

In an interaction with SMEntrepreneur, Vishal Gupta, Co-Founder and MD, mycity4kids.com, talks about how his business idea hooks up other...

"Langoor Gave Me Indian Connection"

Ruchir Punjabi, Founder, Langoor

In an interaction with SMEntrepreneur, he shares about his entrepreneurial journey and future business plans.   When did you...

Breaking the Disability Barrier

Shilpi Kapoor, Founder, BarrierBreak

Shilpi Kapoor, Founder, BarrierBreak, talks about her initiative for differently abled people and building a scalable enterprise in...

Connecting the Online and Offline Worlds

Md Imthiaz, Founder and CEO, Hoppr

What is interesting to see is the manner in which big and small organisations are revamping their strategies, products and processes to...

A Leader in Home Utility Segment

Umang Srivastava, Jt. Managing Director, Casa Brands India Pvt Ltd

In an conversation with SMEntrepreneur, he shares his products’ availability in Indian market and future plans.   Tell...

Shield Yourself From Cellphone Radiation

Neha Kumar, Director, Nesa Radiation Solutions Pvt Ltd

Neha Kumar, Director, Nesa Radiation Solutions Pvt Ltd, in an interview with SMEntrepreneur elaborates on how she has undertaken a unique...

Mentoring Students To Go Global

Rohan Ganeriwala and Adarsh Khandelwal, Co-Founders, Collegify

In an interaction with SMEntrepreneur, Rohan Ganeriwala and Adarsh Khandelwal, Co-Founders, Collegify, reveals that they globally connect...

Leasing New Life

Avijit Bansal & Ayesha Chaudhary, Co-Founders, Windmill Health Technologies

Most of the resuscitators used to save babies during birth are difficult for front line health workers to operate. Avijit Bansal and...

Personalise Your Email

Anshul Goyal, CEO, Guava Softs Pvt. Ltd

How is Email.biz different from other mail service providers? Email.biz is a new concept in email services field. There are no other...

Are Small Guys Losing Sight?

Advit Sahdev, CEO, Odigma

Social media marketing has become the buzzword for quite a few SMEs over the years. Some of them have successfully leveraged out of it...

Selling is just a Link Away

Akash Gehani, Co-Founder, Instamojo

The story of four pals – Aditya Sengupta, Akash Gehani, Harshad Sharma and Sampad Swain – gone beyond simple friendship just...

Serving Passengers with Revolutionary Idea

Pushpinder Singh

With so many start-ups rising and failing each day, the one with the simplest of ideas coupled with feasibility to scale rules the...

Route to Success

Arun Athiappan

While travel portals, specifically airline and train ticketing, dominate the online space, online bus ticketing is still in a nascent...

As Quick as Jabong!

Praveen Sinha

Tell us more about Jabong. We started operations in January, 2012. At that time, most of the e-commerce players were focusing on...

Gifting delight, making growth

Avinash Godkhindi

While some entrepreneurs go the creative way, there are others who use creativity to simplify the process. Avinash Godkhindi has made...

Discounts everyday

Amit Naik, Karan Mehrotra & Rashi Choudhary

Their working style echoes volume of their knowledge and experience as they came up with the idea, i.e. offer discount on each and every...

Manage finances on web

VR Govindarajan, Co Founder, Perfios Software Solutions Pvt. Ltd

If money makes the world go round, it is as important to manage it. Perfios shows you the modern way of doing it through web-based...

360 Degree Smart Delight

Arindam Bose, Founder, timtara.com

In this era of etailing, one more joins the bandwagon. Seema Seth gets a lowdown on the business of timtara.com from Arindam Bose, MD and...

Ultimate Software Destination

Vikas Kumar, Founder, 100crores

Realising that software marketing was low in India; Vikas Kumar embarked on a mission to creating visibility for the Indian Software. In...

New angle to record keeping

Sunil Mahajan, CEO and Co-Founder

Sunil Mahajan, Co-Founder & CEO, Kleeto is a true entrepreneur at heart and an innovator in mind. His maiden venture has taken off...

From reel to real world!

Amit Agarwal, CEO, Adarsh Telemedia Pvt. Ltd.

“In a market like India you have to give good quality at a very reasonable price,” avers Amit Agarwal, CEO, Adarsh Telemedia...

In a class of his own!

Deepak Ravindran, Founder, Innoz

At an age when kids are still under the shadow of parents, Deepak Ravindran had already found his own place under the sun. Creating...

Secured Surfing

Guru Dutt, Founder, EasySecured

Easy secured came into being with the mission to provide a secure, hackproof online and internet experience to individuals and companies....

Building technical InCights

Varun Chandra, CEO InCights Mobile Solution Pvt. Ltd

In conversation with Varun Chandra, Co-founder and CEO InCights Mobile Solution Pvt. Ltd, we delve into his entrepreneurial journey and...

May I help you sir, says Bcube IT services Pvt. Ltd

Pramod Saxena, Co-Founder, Bcube IT services Pvt. Ltd.

Bcube IT services Pvt. Ltd. is one of the fastest growing BPO, handling Contact center Management and Customer relationship management...

Customer, the king again!

Umakant Soni, Founder, Vimagino

His business promises to take customer care to the next level, making it simpler so as to enable companies to draw closer to their...

Are you game?

Mohit Sureka, Founder and CEO, Spiel Studios Pvt. Ltd

Mohit Sureka took his passion for games to a new height by establishing a company that develops games for mobiles and other platforms and...

Seek KonsultingIT for your complete IT needs

Tarun Garg, Managing Director, KonsultingIT

Rohit Sood and Tarun Garg, two very motivated engineers believed that quality service at affordable price is what companies around the...

Decoding Takeovers

Pawan Kumar Vijay, Founder, TakeOverCode.com

He realized the power of information technology way back in the 80s. Having started Corporate Professionals a legal and financial...

Event management simplified

Vishwa Vivek, Co-founder, EventNu

Hobby of listing events online turned into a serious affair when people across the country started pouring in the details of their events...

Markman Technologies: An E-Learning Platform

Vishal Bisht, Marksman Technologies, Entrepreneur, E-learning

Vishal Bisht, an aeronautical engineer founded Marksman Technologies that provides a wide range of services in e-Learning applications...