Communication is a powerful tool to exert influence, know how to make correct copies.
Communication is a very powerful medium of influence in any business. We have come a long way from the time when we depended only on written communications. Now, email is the most popular mode of communication. But whatever the channel, persuasive words are very important to make any communication powerful.
More than flowery words, it is the clear and concise language that is the crux of any effective communication. Every day we receive dozens of information than we can deal with, so in order for your sales and marketing messages to stand out and generate the desired outcome, they have to be clear, concise and, most important of all, be of value to the reader.
The above emphasises the need for good copies every day, be it for sales proposals, promotional material, advertisements, press releases, newsletters, speeches or your website.
Although it is important to have a standard writing style but moderation as per specific client should not be ignored. For example, while dealing with your clients abroad, you may have to follow their communication custom like greeting them in their language etc.
Problems
Everybody thinks they know the right amount of English so are apt at writing even business communication. Just because you can put some sentences together doesn’t mean that you can write. Sales, marketing, advertisement etc need different copies and it is only an expert’s job.
Problems with self-written copies:
Solving the problem
Instead of giving this job to just anybody, one must hire a professional, who is either a freelancer or a hired just for that particular job only. Remember, a few dollars spent on this exercise will go a long way in projecting a positive picture of your company.
Mukul Dhall, CEO, BigLaksh says that a message should be loud and clear. “From Shahrukh khan to Steve jobs, they are known because their message is loud and clear”.
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