Welcome Guest

Home Article Managing A Business Sales Marketing Advertising  Is your product different?

Is your product different?

In a monopolistic market where there are a huge number of sellers and there is a great competition between the products and prices, where does your product stand?

Tags: different, USP, Unique Selling Proposition, Vineet Bajpai, uniqueness , features, benefits, Market Segment, Key Employees, Steve Jobs

BY Entrepreneur  |  Jan 20, 2010 comments ( 13 ) |

Change is the law of the nature. If you have something different and unique in your product portfolio or you are ready to change only then can your company sustain in a longer run and can afford to grow and diversify.  

To create a ‘difference’ in your product is essentially known as creating a USP or a Unique Selling Proposition. “With a cluttered marketplace in almost every business domain, the ability to stand out and be seen as a unique value-driver is what makes the difference between success and failure. We, at Magnon Solutions ensure that our capabilities of being a ‘one-stop-shop’ for Web Design, Web Technology and Web Marketing is something that we communicate powerfully in our pitch and sales collaterals” says Vineet Bajpai, Chief Executive Officer, Magnon Solutions Pvt. Ltd. Dominos created a USP for itself by announcing that their Pizzas would be delivered in just 30 min. from the time the order is placed, if not then it’s free.


Create uniqueness

Uniqueness in a product can be created by enhancing certain factors associated with your product. However, before starting, answering the following questions to yourself will help you in assessing the potential or the prospects of your product.

  • Is your product unique? Are you sure about it?
  • If ‘yes’, then how? If ‘not’ then, in what way is your product better than your competitor’s?
  • Do you deliver value at a competitive price?

 Once you have the answers, analyse the following factors and work on the uniqueness of your product accordingly.


Product features and benefits:

Study, what are your product’s features and their specific benefits. The features and benefits attached to your product should be such that they should either be unique or should be better than your competitors.  They could be either saving customer’s money like Tata Docomo Mobile plan of 1p. per sec., combos provided by food chains like McDonalds, Dominos and others or gaining convenience and time like MTR’s ready to Eat Meals, Maggi’s Cup-a-mania noodles, PHD of PizzaHut.


Market Segment:

A product’s USP or differentiation could be that it caters to a niche market. A product like Emami’s Fair and Handsome cream’s USP is that it is one of the few fairness creams that are for men. A car like Tata Nano’s USP is its low cost or in other words it is different from other car manufacturers in terms of the segment it caters to (i.e. - lower middle and middle level income group).


Service, especially after sales:

Certain brands create a USP by the unmatched service and value that they provide. “The creation of an entirely different product or service ‘experience’ is what matters and makes one company different from another. For example, you may get to see the same feature film in an old and single screen movie theatre as the one you get to see in a sparkling 7 screen multiplex but the services is what creates the difference.” says Bajpai. Maruti for example, is renowned for the after sales service that it provides to its customers. SBI, another example of a company, or more precisely a bank that is renowned for its service as it has the most number of ATMs in the country. Bajpai further adds  “In our business we don’t just create Web properties for our clients, we bundle them with unparalleled post development support, deploying a 24*7 Relationship Manager, introducing Global standards as thought leaders in the Indian Web space and thus converting every dollar of client spend into honest Digital value”


Key Employees:

While considering your product’s USPs, you should also consider the skills of your key employee or the key team. Your team can have people who have a huge experience in branding and marketing or some person, who thinks laterally that could do wonders for your product or your company as these help in generating better ideas. Some of the most successful business have started when a knowledgeable team or employee have created an improved product of their own. Rajdeep Sard esai, the well known Journalist, earlier working with NDTV is now the USP of CNN-IBN. Steve Jobs, previously working as the CEO of Pixar Animation s tudios, quit his job and co- founded Apple Inc., one of the biggest IT multinationals along with Steve Wozniak and Ronald Wayne. Talented and famous people like these become the differentiating factor or the USP for a company  


An added benefit or product plays its part to create a unique identity of the product and thus either creates a USP for itself or supports other factors to create a USP. Big Bazaar, a leading retail chain has used this strategy to create a name for itself and thus has become its differentiating factor.


So think again for your unique feature as being unique will give you an edge that you had always looked for.

Please add your comment

Cheap prezzo pił basso Nike Air Max Jogging Donna Giallo Elettrico

May 26, 2015 at 12:12 am

Hey there! Someone in my Facebook group shared this website with us so I came to take a look. I\'m definitely enjoying the information. I\'m book-marking and will be tweeting this to my followers! Wonderful blog and brilliant design and style.

Reply |

Air Max 2011 Blue Mens Big Discount!

May 08, 2015 at 8:22 pm

I\'m not sure why but this website is loading very slow for me. Is anyone else having this problem or is it a issue on my end? I\'ll check back later on and see if the problem still exists.

Reply |

billige udsalg nike air max

April 23, 2015 at 7:46 am

Hey! I just wanted to ask if you ever have any problems with hackers? My last blog (wordpress) was hacked and I ended up losing several weeks of hard work due to no data backup. Do you have any methods to protect against hackers?

Reply |

you\\\'ll Like It

March 17, 2015 at 12:25 pm

Hey! Quick question that\'s entirely off topic. Do you know how to make your site mobile friendly? My site looks weird when browsing from my iphone4. I\'m trying to find a theme or plugin that might be able to fix this issue. If you have any recommendations, please share. Appreciate it!

Reply |

air jordan 5 black aqua

December 31, 2014 at 4:54 am

Thanks for a marvelous posting! I seriously enjoyed reading it, you happen to be a great author.I will always bookmark your blog and will often come back down the road. I want to encourage yourself to continue your great work, have a nice day!

Reply |

nike shox experience

December 27, 2014 at 12:27 am

Throughout this grand pattern of things you actually get an A with regard to hard work. Where you actually misplaced me ended up being in all the specifics. As it is said, details make or break the argument.. And that couldn\'t be much more correct here. Having said that, permit me reveal to you what exactly did deliver the results. The writing is actually very convincing and this is most likely the reason why I am taking an effort to comment. I do not really make it a regular habit of doing that. Next, even though I can certainly see a leaps in reasoning you make, I am not necessarily sure of how you appear to unite your ideas that produce the conclusion. For the moment I shall subscribe to your point but wish in the near future you actually link your facts much better.

Reply |

nike air jordan fly wade 2 ev men&s basketball shoes

December 22, 2014 at 7:56 am

Appreciating the persistence you put into your site and in depth information you provide. It\'s nice to come across a blog every once in a while that isn\'t the same out of date rehashed material. Wonderful read! I\'ve saved your site and I\'m adding your RSS feeds to my Google account.

Reply |

Candy Color Pants Leggings

December 21, 2014 at 11:15 pm

Exceptional post however I was wanting to know if you could write a litte more on this subject? I\'d be very grateful if you could elaborate a little bit more. Many thanks!

Reply |

shox agile grise

December 19, 2014 at 5:32 am

This design is spectacular! You obviously know how to keep a reader entertained. Between your wit and your videos, I was almost moved to start my own blog (well, almost...HaHa!) Wonderful job. I really enjoyed what you had to say, and more than that, how you presented it. Too cool!

Reply |

hand wind men watch steel case

December 19, 2014 at 1:54 am

Hello there! This is kind of off topic but I need some guidance from an established blog. Is it very difficult to set up your own blog? I\'m not very techincal but I can figure things out pretty quick. I\'m thinking about making my own but I\'m not sure where to start. Do you have any ideas or suggestions? Appreciate it

Reply |

nike shox torch 2 legit

December 14, 2014 at 7:02 am

It\'s a shame you don\'t have a donate button! I\'d without a doubt donate to this brilliant blog! I suppose for now i\'ll settle for book-marking and adding your RSS feed to my Google account. I look forward to new updates and will talk about this website with my Facebook group. Talk soon!

Reply |

Bracelet Womens Watch

December 14, 2014 at 4:06 am

Hey! I know this is somewhat off topic but I was wondering if you knew where I could locate a captcha plugin for my comment form? I\'m using the same blog platform as yours and I\'m having difficulty finding one? Thanks a lot!

Reply |

men zipper wallet casual

December 13, 2014 at 7:31 am

I absolutely love your blog and find almost all of your post\'s to be just what I\'m looking for. can you offer guest writers to write content for yourself? I wouldn\'t mind creating a post or elaborating on many of the subjects you write with regards to here. Again, awesome site!

Reply |

Not readable? Change text. Enter the characters as seen on the image (case insensitive)
  Notify me of follow up comments via e-mail   Subscribe for daily newsletter

Related Articles

Sales through social network

BY Entrepreneur

Do you want to sell your products and get business ideas? Globally there are over 300 social networking sites that can facilitate this process, but Li...

Get Your Business in the News

BY Entrepreneur

Like many business owners, you may feel that your regular monthly ad in the newspaper is enough publicity for the month and all you have to do is sit ...

PR as marketing tool

BY Entrepreneur

The essence of carrying out PR activities lies in the art of building trust. This trust might be between a brand and its prospective consumers, for a ...

Reach out with Virtual Media Rooms

BY Amrita Premrajan

Every business, whether small, medium or large, craves to catch the attention of media. The reason being, media coverage is indispensable for you to d...

Sales Letter : Your Salesman in An Envel

BY Amrita Premrajan

How many times have you tossed away a shabby and crammed text that was full of boring lengthy texts, jargons, cluttered with words in all possible fon...

First Appearance

BY Entrepreneur

Ever wondered how to make your company known better without shelling out too many currency notes? The answer to this is easy - appear on the first pag...

Leveraging Trade Shows

BY Entrepreneur

Trade shows and exhibitions are the most promising platforms for conducting business. Visitors come here to explore the latest in the business world a...

Blogging Helps Small Businesses

BY Entrepreneur

With stake holders relying more and more on the internet to know about the company they are working with or will work with in the future, it is very n...

Boost your Sales through Telemarketing

BY Entrepreneur

If you are a manufacturing company or a service provider and you are looking to penetrate into the market while keeping your costs down, an effecti...

6 Steps to a Successful Marketing Plan

BY Entrepreneur

A marketing plan serves as a roadmap for your marketing activities to reach your goals. To lay out an effective plan, begin with understanding the ...

Power of Online Press Releases

BY Entrepreneur

What do you do if you have to announce the launch a new product, an upcoming event or your company’s expansion plans? Conventionally you will...

Price them Right

BY Entrepreneur

Pricing, the most important element among the 4Ps, needs special attention as this determines the profit margin of any business. Industry experts f...