The pandemic has encouraged customers to order in which has made the concept of takeaways and driveways become very popular. Utilizing this to full potential, brands also initiated takeaway discounts helping with more orders while also saving us from aggregator margins.
The move will pit the company, which has a strong presence in categories such as mayonnaise, spreads, and Italian sauces in India, against the likes of FMCG biggies such as Britannia, Mondelez and, ITC.
The APAC (Asia Pacific) itself accounts for 63% of the total F&B (Food and Beverage) stores market in the world. The Indian F&B industry accounts for 3% of the GDP and is expected to grow at a CAGR of 16% by 2025 amounting ₹10,00,000 crores i.e., 2.5x since ₹4,00,000 crores in 2019.