Nirdhya Home Private Limited Dealership & Distributorship Cost – How to get, Contact, Apply, Fee |
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About Us
Sleep Novaa is a premium Indian sleep solutions brand built on the philosophy of the 3Rs – Revolutionary, Responsive, Rejuvenating. The brand offers technologically advanced mattresses and bedding products engineered for superior comfort, cooling, orthopedic support and deeper sleep. Key proprietary technologies include Novaa Cloud™, Novaa Adept™, Air Ortho™, Cool Gel Infused Latex and Novaa OrthoCore™. Product range covers Puretech, FreezeTech, Infinity Dream, Mothernest (India’s first pregnancy-graded mattress), Novaa Ortho series, pillows and more. With manufacturing excellence in Gandhinagar, Gujarat, the brand delivers high-quality, hypoallergenic,
The brand focuses on technology-driven, high-quality mattresses and bedding products designed specifically for Indian consumers. Key proprietary technologies include:
Product Range
Market Opportunity
Indian Mattress Market is projected to grow from $2.5 Billion (2025) to $4.3 Billion (2030) at ~10.5% CAGR. Growth drivers include urbanization, rising disposable incomes, sleep health awareness, and premiumisation. Organised player penetration is still low in Tier 2 (32%) and Tier 3 (19%) cities.
Brand Positioning
Sleep Novaa positions itself in the high-quality / upper-middle to premium segment while remaining accessible — targeting both mass-premium and high-quality seekers.
Franchisee Obligations
Location identification, investment, inventory management, day-to-day operations, staff hiring, and adherence to brand standards.
Operations Commenced On 2024
Distribution Commenced On 2026
Investment INR 10lakh - 20lakh
Franchise/Brand Fee INR 500000
Royalty/Commission 00 %
Region Wise
Investment INR 50lakh - 1 Cr.
Exclusive territorial rights to a unit franchisee Yes
Likely pay back period of capital for a Channel Partner 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu, Ladakh
Type of property required for this dealership opportunity Commercial
Floor area requirement 200 - 500 Sq.ft
Preferred location of unit dealership outlet High street, Malls,
Detailed operating manuals for dealerships Yes
Dealership training location FRANCHISE LOCATION
Is field assistance available for Dealership ? Yes
Current IT systems will be included in the dealership Yes
Do you have a standard dealership agreement? Yes
How long is the dealership term for? 5 Years
Is the term renewable? Yes
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