At Devoiler, we believe that fashion is more than just what you wear—it's a story of culture, heritage, and purpose. Born in the heart of Kolkata, India, Devoiler is an ethnic wear brand that harmoniously blends the rich legacy of traditional Indian textiles with the finesse of modern design. Each piece in our collection is an artistic celebration of India’s age-old handloom techniques, brought to life with a touch of contemporary elegance.
Our Founder: Nisha Loyalka – Fashion with a Conscience
Devoiler was founded by the visionary fashion designer Nisha Loyalka, whose passion for design is matched only by her deep-rooted commitment to social upliftment. Internationally acclaimed and among the rare few Indian designers to win accolades at both New York Fashion Week and London Fashion Week, Nisha brings global recognition to Indian craftsmanship. Her journey into fashion was shaped by a powerful moment of empathy and resolve: witnessing the hardships faced by underprivileged artisans in Kolkata. Moved by their talent and resilience, she envisioned Devoiler not just as a fashion label, but as a movement for change.
Crafted by Hands, Woven with Hope
Every garment at Devoiler is a handcrafted masterpiece, lovingly created by skilled artisans from humble and often economically challenged backgrounds. By employing traditional Indian textile techniques—such as handloom weaving, block printing, zari embroidery, and natural dyeing—we not only preserve our cultural heritage but also create a sustainable source of livelihood for these craftspeople.
Our artisan-first approach ensures fair wages, dignified working conditions, and a long-term commitment to empowering local communities. With every purchase, you are directly supporting this mission of ethical fashion.
Mission
To empower underprivileged artisans by creating sustainable livelihoods through the revival and promotion of traditional Indian textile crafts. We aim to blend heritage with contemporary fashion, offering handcrafted ethnic wear that tells a story of culture, dignity, and purpose.
Vision
To be a globally recognized Indian ethnic wear brand that not only sets a benchmark in ethical fashion but also becomes a beacon for social impact. We envision a world where the hands that weave beauty are celebrated, respected, and uplifted—where craftsmanship is not just preserved but thrives in modern wardrobes across the globe.
Core Values
Operations Commenced On 2018
Franchise Commenced On 2021
Investment INR 10lakh - 20lakh
Franchise/Brand Fee INR 300000
Royalty/Commission 00 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 2-3 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 500 - 600 Sq.ft
Preferred location of unit franchise outlet Upmarket residential I Malls I High streets
Detailed operating manuals for franchisees Yes
Franchisee training location Headoffice.
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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