About Jaypore
Jaypore (ADITYA BIRLA GROUP) is a premium Indian lifestyle and fashion brand that showcases the richness of Indian craftsmanship, textiles, and design through a modern lens. It was founded in 2012 as an online platform and later acquired by Aditya Birla Fashion and Retail Ltd. (ABFRL) in 2019.
What Jaypore Offers:
Jaypore curates and sells artisan-crafted and heritage-inspired products across:
Brand Purpose:
Jaypore’s mission is to preserve India’s artisanal legacy while making it relevant for today’s consumers. The brand works closely with Indian artisans, weavers, and craft communities to promote sustainable livelihoods and traditional craftsmanship.
Retail Format:
Who It’s For: Jaypore caters to:
Brand Values:
Operations Commenced On 2019
Franchise Commenced On 2025
Investment INR 1 Cr. - 2 Cr
Franchise/Brand Fee INR 0000
Royalty/Commission 00 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 18 %
Likely pay back period of capital for a Unit Franchise 2-3 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
- NA -
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu, Ladakh
Type of property required for this franchise opportunity Commercial
Floor area requirement 1500 - 5000 Sq.ft
Preferred location of unit franchise outlet High street | Malls | Market Area
Detailed operating manuals for franchisees Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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