Established in 1971, House of Sero is a heritage-driven menswear brand renowned for its commitment to quality, craftsmanship, and timeless design. With over five decades of industry leadership, the brand offers a comprehensive wardrobe solution for the modern man, blending tradition with contemporary sophistication.
House of Sero operates under three distinct labels:
The brand caters to middle and upper-middle-income men aged 18–65, offering products across price ranges of 700 to 3,000. Known for its excellent value-for-money, Sero’s collections span boardroom-ready formals to festive and casual styles.
With a strong retail footprint in Tamil Nadu and Kerala and an expanding presence across India and Gulf countries, House of Sero aims to become a leading player in men’s fashion. Backed by a legacy of trust and a forward-looking approach to design and retail, the brand continues to redefine elegance for the modern Indian gentleman.
Operations Commenced On 1971
Franchise Commenced On 2025
Investment INR 50lakh - 1 Cr.
Franchise/Brand Fee INR 500000
Royalty/Commission 00 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 66 %
Likely pay back period of capital for a Unit Franchise 4-5 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 1500 - 1500 Sq.ft
Preferred location of unit franchise outlet High street | Malls | market area
Detailed operating manuals for franchisees Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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