Tribe Amrapali Elevates Gurugram's Luxury Retail Landscape with Its New Store

Strengthening its retail footprint, Tribe Amrapali launches its 41st store at First Floor, Phase V, DLF Summit Plaza, Gurugram. Renowned for interpreting India’s rich artisanal heritage through a contemporary lens, the celebrated jewellery brand continues to bring handcrafted design to a new generation of consumers.

As one of India's fastest-growing business and lifestyle hubs, Gurugram's cosmopolitan culture and appreciation for contemporary design rooted in heritage make it a natural destination for Tribe Amrapali's continued expansion. Located at DLF Summit Plaza, the new store brings the brand's signature craftsmanship and design philosophy closer to a community that values individuality, culture, and meaningful expression through adornments and fashion-forward jewellery pieces. 

Echoing Tribe Amrapali's signature aesthetic, the new store has been envisioned as an immersive destination where craftsmanship and storytelling converge. The space presents a carefully curated edit of the brand's most iconic creations, including sculptural silver earrings, layered necklaces, stackable rings, everyday statement pieces, and thoughtful gifting options thoughtfully designed for every celebratory moment. Further, these designs speak about India's rich artisanal legacy while embracing a contemporary perspective, creating jewellery that feels both rooted in tradition and effortlessly relevant today. 

Speaking on the launch, Akanksha Arora, CEO, Tribe Amrapali, said, "Gurugram represents a dynamic blend of modern lifestyle and an increasing appreciation for design-led craftsmanship, making it an exciting addition to our retail journey while remaining deeply connected to our heritage. With this new store, we look forward to engaging with a community that values individuality and meaningful design while also staying connected to the stories and artistry narrated with every piece. An extension of our storytelling,  every retail store expansion helps bring our world to our customers where they can experience India's rich heritage through jewellery that feels both modern and deeply personal."

Rooted in India's artisanal traditions and shaped by contemporary design, Tribe Amrapali creates expressive, narrative-led jewellery that bridges heritage craftsmanship with modern sensibilities through pieces imbued with personal meaning. With its newest store in Gurugram, Tribe Amrapali continues to strengthen its presence across key retail destinations, bringing Indian contemporary jewellery to an ever-growing community of design-conscious consumers.