Croma Unveils 'Edge' as It Reinvents Neighbourhood Electronics Retail

Croma, India's leading electronics retailer from the Tata Group, today unveiled Edge by Croma, a digital-first neighbourhood retail format that marks the next phase of its omnichannel retail strategy. The first Edge by Croma store has opened in Ghatkopar East, Mumbai, with plans to expand across key urban markets including Bengaluru and Pune.

Personal technology has emerged as one of the fastest-growing categories in electronics retail, driven by shorter upgrade cycles and growing consumer demand for convenience. While neighbourhood mobile markets remain the preferred destination for many buyers, the experience is often fragmented. Edge by Croma brings the accessibility of neighbourhood retail together with Croma's trusted expertise, transparent pricing and comprehensive after-sales support.

"The way India shops for personal technology is changing. Consumers increasingly expect the speed and convenience of neighbourhood retail without compromising on trust, expertise or service. Edge by Croma has been built around this changing consumer behaviour. It extends our omnichannel strategy by bringing the Croma experience closer to where our customers live, while strengthening our leadership in one of the fastest-growing categories in consumer technology." Shibashish Roy, CEO, Infiniti Retail Ltd said.

Designed for convenience, Edge by Croma offers a curated range of smartphones, wearables, accessories and personal technology from leading brands, complemented by access to Croma's wider product portfolio. Supported by expert guidance, transparent pricing and comprehensive services including financing, exchange, setup and after-sales support bringing the confidence of shopping at Croma to the convenience of a neighbourhood store.

Edge by Croma will play an important role in Croma's continued expansion, strengthening its presence in India's fast-growing personal technology market while making trusted technology retail more accessible to customers.