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The Sleep Company has expanded its brick and mortar footprint with the opening of a new experience store at Vihang Ventura, a mixed use commercial development by Vihang Ahead in Mira Road, Mumbai Metropolitan Region (MMR).
The newly launched store features the brand's range of SmartGRID based comfort solutions, including mattresses, ergonomic chairs, sofas, recliners and sleep accessories. Designed as an experiential retail destination, the outlet enables customers to interact with and test products before making a purchase.
Situated at Vihang Ventura, opposite Kashigaon Metro Station, the commercial development is envisioned as a vibrant business and retail destination with a mix of retail outlets, flagship stores, office spaces and lifestyle brands. The project is expected to serve the rapidly growing residential and commercial catchment in the Mira Bhayandar region.
Purvesh Sarnaik, Director, Vihang Ahead said, "The Sleep Company's decision to establish its presence at Vihang Ventura is another strong endorsement of Mira Bhayandar's emergence as a premium retail destination. As consumer aspirations evolve and the region continues to attract high-quality residential and commercial developments, national brands are increasingly recognising the market's long-term potential. Our vision for Vihang Ventura is to create a vibrant commercial ecosystem that brings together leading retail, lifestyle and business brands in one landmark destination."
Sharad Shukla, Senior Director – Retail Expansion, The Sleep Company shared, "Our retail expansion strategy is centred around markets that are witnessing strong residential growth, improving infrastructure and a rising base of aspirational consumers. Mira Bhayandar has evolved into one of the fastest-growing suburban markets within the Mumbai Metropolitan Region, making it an ideal destination for our next experience store. Vihang Ventura offers the right ecosystem for us to engage with customers seeking innovative comfort solutions and a premium in-store shopping experience."
Expanding its retail footprint across high potential markets, The Sleep Company now operates more than 200 stores nationwide and continues to strengthen its presence in emerging suburban locations. The latest experience store reflects the brand's strategy of enhancing customer engagement through experiential retail while reinforcing its omnichannel growth.
The addition of The Sleep Company further strengthens the retail mix at Vihang Ventura, which is steadily evolving into a prominent commercial destination. The development continues to attract leading national brands across lifestyle, wellness, food and beverage, and other retail categories, enhancing its appeal to both consumers and businesses.
