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SNITCH, one of India’s leading menswear brands, is expanding into the innerwear category with the launch of UNDERPLAY, a new range of men's innerwear designed around everyday comfort, fit and functionality. The collection features five styles, with prices starting at ₹399 and going up to ₹1,099.
The entry into innerwear marks SNITCH's expansion into a new category beyond its core apparel portfolio. UNDERPLAY brings together different fabric compositions, stretch properties and design features, offering options across everyday basics and performance-focused styles.
The collection includes Breeze, made from 90% cotton and 10% spandex, available in a pack of three for ₹999. Designed around softness, stretch and breathability, the style features gel-print elastic. Ease Lite and Ease Pro are priced at ₹399 per piece. Ease Lite uses nylon/polyamide, while Ease Pro is made from 90% nylon and 10% spandex and features jacquard elastic. Both styles focus on softness, breathability and quick-dry performance.
The range also features Fuzion, a stitchless style with a regenerated-cellulose-based body fabric blended with spandex, available in a pack of three for ₹1,099. InFuzion, priced at ₹799 for a pack of two, features stitchless construction, feather-light comfort, an ombre elastic and stretch.
Commenting on the launch, Chetan Siyal, CMO and founding member of SNITCH, said, “At SNITCH, we have always focused on understanding how men dress and what they look for in their everyday wardrobe. With UNDERPLAY, we are extending that approach to innerwear, a category where comfort, fit and functionality are just as important as style. Our aim is to offer thoughtfully designed essentials that complement the way our consumers live and dress, while expanding SNITCH into new categories.”
With UNDERPLAY, SNITCH is extending its presence in men's fashion into a category built around everyday essentials, combining varied fabric choices and functional features across accessible price points.
