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Senco Gold reported a 31% year-on-year (YoY) increase in standalone total revenue for Q2 FY27, supported by strong festive buying and resilient consumer demand despite volatility in gold prices. Retail revenue grew 29% YoY, while same-store sales growth (SSSG) stood at 19% during the quarter ended September 30, 2026.
The jewellery retailer crossed ₹5,000 crore in standalone revenue during H1 FY27, registering 48% YoY growth. Its trailing twelve-month (TTM) sales also surpassed ₹10,000 crore, marking a significant milestone for the company.
Demand remained strong across festivals, including Ratha Yatra, Rakhi, Onam and Ganesh Chaturthi, reflecting sustained consumer interest in jewellery purchases. The company also reported a 31% YoY increase in diamond jewellery revenue in value terms, with the stud ratio reaching 12.2% in Q2 FY27.
Senco Gold continued to expand its retail footprint, opening six new showrooms during the quarter and taking its total showroom additions for H1 FY27 to 14. In comparison, the company had opened five showrooms in Q2 FY26.
The performance comes amid elevated gold prices, with the organised jewellery segment benefiting from changing consumer preferences and growing demand for established brands. Senco Gold’s focus on lightweight and daily-wear jewellery collections, alongside its diamond jewellery portfolio, supports its efforts to address evolving buying patterns.
Separately, the company said transaction documentation for its proposed investment in August Jewellery Private Limited, which owns the Melorra brand, remains underway and is expected to be completed by October 31, 2026. Senco Gold has also extended its strategic marketing tie-up with Melorra until March 31, 2027.
