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The new development will introduce IHG Hotels & Resorts’ voco brand to Vrindavan, with the company signing a management agreement with Vrindam Developers Private Limited for a 130-key hotel. Scheduled to open in the first quarter of 2031, voco Vrindavan will also mark Vrindam Developers’ entry into the hospitality sector.
Vrindavan, located in Uttar Pradesh’s Braj region, is emerging as a major visitor destination. Vrindavan and neighbouring Mathura attracted more than 90 million visitors in 2024, up from 79 million in 2023. Annual visitor arrivals are projected to reach 110–140 million over the next decade.
The destination’s connectivity with Delhi NCR, Agra and Mathura, along with ongoing infrastructure development, is expected to further support tourism growth. Projects such as the Banke Bihari Corridor and improved expressway connectivity are likely to strengthen access to the region.
“Vrindavan holds a unique place within India’s tourism landscape, with its deep cultural and spiritual significance attracting visitors from across the country and around the world. As the destination continues to evolve, there is an opportunity to bring more quality branded hospitality to meet the needs of its growing visitor base. The signing of voco Vrindavan reflects our focus on bringing the right brand to the right destination, with voco’s distinctive character and thoughtfully relaxed hospitality well suited to the evolving expectations of today’s traveler. We are delighted to partner with Vrindam Developers Private Limited on their first hospitality venture and look forward to bringing the voco experience to Vrindavan,” said Sudeep Jain, managing director, South West Asia, IHG Hotels & Resorts.
As part of the mixed-use development, the property will combine hotel accommodation with serviced apartments and shared amenities. voco Vrindavan will feature 130 guestrooms, including 13 suites, along with three dining venues.
The hotel will also offer more than 2,340 sq m of meeting and event space spread across six venues, including a 1,400 sq m ballroom. Other facilities will include a swimming pool and fitness centre.
“We are pleased to partner with IHG Hotels & Resorts for our first venture into the hospitality sector with voco Vrindavan. Vrindavan’s significance as a pilgrimage destination, coupled with its growing visitor base and improving connectivity, presents an exciting opportunity for a quality international hospitality offering. We look forward to working with IHG to bring voco’s distinctive hospitality experience to the destination and create a hotel that responds to the evolving needs of travelers visiting Vrindavan and the wider Braj region,” said Ankush Kadyan, director, Vrindam Developers Private Limited.
The latest signing strengthens IHG’s footprint in the Braj region, with a Holiday Inn Express also planned for nearby Mathura.
