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Hocco has strengthened its leadership team by elevating Roli Shrivastava to the role of Chief Marketing Officer. A part of the company since 2018, Shrivastava has played a pivotal role in shaping Hocco's brand journey, driving marketing initiatives across its diverse business portfolio with a focus on creativity, consumer insights, and collaborative growth.
During her tenure, she has spearheaded several high-impact campaigns and product launches, including the launch of Hocco Ice Creams, Hocco Aamchi, the Haldiram's Barfi Ice Cream collaboration, Hocco LEEMO, and Hocco Bun Maska BIX, contributing significantly to the brand's growing market presence.
As Chief Marketing Officer, Shrivastava will oversee marketing strategy for Hocco Ice Creams, Hocco Restaurants, Hocco Eateries, Hocco Foods, and Huber & Holly Ice Creams. In her expanded role, she will continue to drive brand building through culturally relevant campaigns and consumer-centric marketing initiatives aimed at strengthening Hocco's connection with customers.
