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FACEGYM is strengthening its presence in India through a mix of standalone studios and Shop-in-Shop locations in partnership with Reliance Retail’s Tira. The latest expansion includes a new standalone studio at Jio World Drive, Mumbai, as the brand builds its footprint across key markets.
The UK-based face fitness brand is using the new Mumbai studio to bring its complete experience to one of the city’s prominent luxury and lifestyle destinations. The launch marks an important step in Tira’s strategy to grow FACEGYM through dedicated studios as well as Shop-in-Shop formats across markets including Mumbai, Hyderabad and Delhi.
The expansion comes as India’s beauty and wellness market sees growing demand for experience-led services, with consumers increasingly seeking specialised treatments and visible results. The Jio World Drive studio is positioned as a key destination for FACEGYM, offering customers access to its full range of face fitness services in a dedicated setting.
Alongside the standalone studio, FACEGYM is expanding its Shop-in-Shop presence, with its GVK Hyderabad location now operational and further locations planned across Mumbai and Delhi.
Through this dual-format approach, Tira aims to make FACEGYM more accessible through Shop-in-Shop locations while developing dedicated studios that offer a more immersive brand experience in key markets.
“India represents an important next chapter for FACEGYM,” said Angelo Castello, CEO, FACEGYM. “We are not simply entering a new beauty market; we are introducing a new way of thinking about face care. Our standalone studio at Jio World Drive allows us to bring the full FACEGYM experience to life and build face fitness as a category in modern wellness."
The expansion marks another step in Tira’s efforts to establish FACEGYM as a distinctive beauty and wellness brand in India, combining the Jio World Drive studio with an expanding Shop-in-Shop network.
