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With the opening of its latest boutique at DLF Summit Plaza in Gurugram, Dayal Opticals has expanded its retail network to 20 luxury stores. The new outlet marks another milestone for the eyewear retailer, which has been serving the premium eyewear segment for over six decades. The boutique houses a curated portfolio of international eyewear brands, spanning sunglasses, prescription eyewear and limited edition collections.
Situated on Golf Course Road, the store is located in one of the NCR’s prominent premium residential and retail corridors. The area has a strong presence of luxury housing developments, corporate offices and consumers with a preference for premium fashion and lifestyle offerings. According to the company, the choice of DLF Summit Plaza was driven by growing demand from its existing NCR customer base, particularly those living and working in and around Golf Course Road.
Sarvash Kalra, Director, Dayal Opticals said, "Luxury retail today is no longer just about access to products, it is about the experience, the environment, and the relationship you build with the customer. Our boutique at DLF Summit Plaza reflects this belief. It is designed as a space where customers can engage with the world's finest eyewear through curated collections and personalised consultations. Golf Course Road has always been one of the most evolved luxury corridors in the NCR, and DLF Summit Plaza, in particular, has the right foundations to become a lasting destination. Much like the locations we chose in the past, we see this as a long-term bet, a place that will grow with us and with our customers over time."
As part of its broader retail growth plans, Dayal Opticals is focusing on expanding its presence across premium urban markets. The company is strengthening its store network to tap into the growing demand for luxury eyewear, designer sunglasses and premium optical products across India.
The latest expansion comes as eyewear increasingly evolves from a functional necessity into a fashion and lifestyle category. Demand for premium eyewear brands, prescription glasses and luxury optical retail has been rising across metropolitan markets, particularly in Delhi NCR, Mumbai and Bengaluru. With the new boutique, Dayal Opticals further strengthens its position in the luxury eyewear segment while deepening its presence across the NCR market.
