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TechnoSport has strengthened its leadership team with the appointment of Aditya Gadiyar as Chief Marketing Officer (CMO), effective immediately. In his new role, Gadiyar will oversee the company’s overall marketing, brand and customer growth strategy as the activewear brand enters its next phase of hyper growth.
With more than 18 years of experience, Gadiyar has worked across brands and businesses during critical phases of transformation, focusing on sharpening brand propositions, developing new category narratives and aligning brand strategy with commercial objectives.
Before joining TechnoSport, Gadiyar served as Head of Marketing at Wildcraft, where he spearheaded the brand’s repositioning from functional outdoor gear to a lifestyle brand built around the idea of “readiness” and year round relevance. He also played a key role in developing the company’s house of brands architecture and scaling its D2C business.
Gadiyar began his career with Titan Company, where he went on to take ownership of the P&L for Titan Eyeplus House Brand Frames and led the launch of Fastrack Frames. He later moved to Titan’s jewellery division, Tanishq, where he handled marketing for Mia, Solitaires and Consumer Offers, while driving the repositioning of Mia for the contemporary woman.
Over the course of his career, Gadiyar has also played key roles in reversing a multi year decline for the flagship brand of VIP Industries, developing the brand narrative and PR strategy for Lead School through its fundraise and unicorn milestone, and scaling the International Brands portfolio at Myntra.
At TechnoSport, Gadiyar will be responsible for shaping the company’s long term brand strategy and positioning, while strengthening its marketing capabilities across digital, social media, CRM, consumer insights, retail and multi channel marketing.
He will work closely with the leadership teams across product, retail, e commerce, sales and other business functions to build a more differentiated consumer brand. His mandate will also include strengthening marketing’s contribution to customer acquisition and retention, revenue growth and long term brand equity as TechnoSport enters its next stage of expansion.
Speaking on the appointment, Puspen Maity, CEO, TechnoSport, said, “TechnoSport is entering an important phase of hyper growth, where building a strong and distinctive consumer brand will be critical to unlocking our next chapter. Aditya brings a rare combination of brand-building experience and commercial leadership, with a proven ability to transform businesses across categories and channels. His experience in building brands, scaling businesses and connecting marketing with measurable business outcomes makes him the right leader to help shape TechnoSport’s future.”
Aditya Gadiyar, Chief Marketing Officer, TechnoSport, said, “TechnoSport has built a strong foundation by democratising activewear for the Indian consumers, and the opportunity now is to build on that momentum with a sharper and more distinctive consumer proposition. I am excited to join the brand at this stage of its journey and work with the team to strengthen the brand experience across every consumer touchpoint, while building marketing as a meaningful driver of growth and long-term brand value.”
TechnoSport is reinforcing its growth strategy as it scales its consumer brand and retail footprint, with its EBO network set to reach around 130 stores and its express format expanding to 25 outlets. The company is also targeting revenue of ₹1,000 crore in FY27.
