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The Organic World (TOW), India’s largest retailer of organic and natural groceries and the country’s leading Responsible Retailer, has launched two of its newest stores in Bengaluru’s Richmond Circle and Banashankari, further reinforcing its mission to make worry-free groceries accessible and affordable for every household.
The newly launched store offers consumers access to a wide assortment of over 2,000+ thoughtfully curated products across everyday grocery and wellness categories. Staying true to TOW’s responsible retail philosophy, every product available at the store is screened through the brand’s industry-first “Not In Our Aisle” framework, which excludes more than 25+ harmful and questionable ingredients commonly present in packaged consumer goods today. Through this stringent approach, TOW, part of the Bengaluru-based Nimida Group, continues to raise the bar for responsible retailing in India.
Commenting on the launch, Gaurav Manchanda, Founder & Director, Nimida Group, said: “The launch of these two new stores marks another important step in our journey of building a stronger and more accessible retail network for conscious consumers. While digital and quick commerce have transformed how people shop, we believe physical stores continue to play an important role in grocery, particularly when consumers are seeking trust, discovery and the confidence to make better choices. Every store allows us to bring our philosophy of responsible retail closer to more households, while also creating a more meaningful consumer experience. As we work towards doubling our store network by 2027, our focus will remain on building a network that makes worry-free, quality-led choices accessible to more consumers across markets.”
The new stores house a wide range of categories including organic fruits and vegetables, clean-label staples, cold-pressed oils, bilona ghee, toxin-free personal care, baby care essentials, healthy snacking options, vegan products, natural beverages, wellness supplements, and plant-based nutrition. Consumers will also have access to leading conscious brands such as WellBe Foods, OSH Homecare, Vanam Milk, Two Brothers Organic Farms, Conscious Foods, Urban Platter, Mezame, Heapwell, Gladful, Radico, Juicy Chemistry and Flying Kombucha, among others.
As the retail arm of Bengaluru-based Nimida Group, The Organic World continues to strengthen its retail footprint while staying committed to making worry-free and mindful consumption more accessible and affordable to Indian households. In September, the retailer is targeting a significant store expansion in Hyderabad.
